Mikey McFerran, creator of Good Time Brewing Co. and founder of NYC’s The Spaniard, was inspired to enter the fast emerging non-alcoholic brewing market following the birth of his son with a congenital heart defect in 2020. This life-changing experience led him to create a versatile and enjoyable non-alcoholic alternative for all occasions.
“We have no interest in creating a moral message about drinking or not. We’re modernizing non-alcoholic beer’s image, crafting appealing options for all, even seasoned drinkers,” says McFerran. “There’s no catch … you can commit to n/a beers for a while, dry January, or simply swap one out for your third drink of the night. It’s meant to be an easy choice.”
The Good Time Brewing brand successfully debuted in New York City with a curated list of establishments (such as Veselka and Attaboy), and now, McFerran says they are launching a direct-to-consumer sales strategy for the non-alcoholic beer. Nationwide shipping through goodtimebrewing.com is accessible just in time for Dry January.
About the beer
In a growing market where U.S. non-alcoholic beer increased by 30% in 2022 and is projected to rise by 20% in 2024 (Nielsen IQ), Good Time Brewing provides an alternative to non-alcoholic brands targeting athletes or wellness enthusiasts. It caters to “everyone who values the experience of savoring a cold beer, whether at a bar, concert, game, or simply relaxing at home.”
Emphasizing quality, Good Time Brewing ensures every can resembles a traditional (full-alcohol content) beer. Head Brewer Dylan Collins crafts the N/A IPA, delivering an intense yet approachable “West Coast Hazy” IPA with a balanced bitterness akin to West Coast styles and a softer, fuller body reminiscent of Hazy/New England styles. The hop profile combines citrus, resinous, and stone-fruit notes. This ‘hybrid’ style aims to entice beer enthusiasts and pave the way for more experimentation in the realm of non-alcoholic beer.