• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Connecticut’s Two Roads Brewing looks to launch a hard seltzer line

June 26, 2019Pretty Much a Press Release

Each H2ROADS Craft Hard Seltzer is made from 100 percent cane sugar and 100 percent real fruit, and will range between 95 to 115 calories, 2 to 3 g of sugar and 2 to 4 g of carbs.

If you didn’t know it, the hard seltzer category is killing it (read: growing rapidly). Recently, Connecticut’s Two Roads Brewing Co. got into making boozy seltzer. Created and canned at the Two Roads facility, in Stratford, Conn., H2ROADS Craft Hard Seltzer is set to shake up the booming category by creating a portfolio of hard seltzers that uses 100 percent real fruit in lieu of extracts and flavorings.

To set themselves apart in the rapidly growing category, the RLT (Road Less Traveled) Innovation Team at Two Roads set out to craft a hard seltzer that didn’t rely on artificial ingredients.

According to Master Brewer, Phil Markowski, “using extracts or processed flavoring agents was a non-starter for us. We wanted to avoid an artificial flavor from additives and offer an alternative to folks who prefer a natural tasting product. Real fruit was the only way to achieve this. The natural byproduct of real fruit is real color, which all of our seltzers will have.”

This real color aspect of the liquid will be something that differentiates H2ROADS. According to Senior Marketing Manager Collin Kennedy, “we’re looking to educate consumers on what they’re drinking. Hard seltzers up to this point have largely been clear, yet claim to be fruited. Real fruit has color. The color found in H2ROADS will be a mark of distinction in the industry. It’s why we’re leading with the tagline ‘Real Fruit. Real Color. Real Refreshing.’”

Chief Commercial Officer Clement Pellani stated, “We found that craft beer drinkers occasionally turn to hard seltzer for a change of pace and for lower calories. To appeal to these drinkers, we decided to make a seltzer with real fruit that delivers a better, more natural taste with a completely clean finish.”

The team, led by Markowski, spent eight months developing the final liquid. Each H2ROADS Craft Hard Seltzer is made from 100 percent cane sugar and 100 percent real fruit, and will range between 95 to 115 calories, 2 to 3 g of sugar and 2 to 4 g of carbs. Calorie variations occur because different fruits have different sugar contents.

The decision to enter the hard seltzer category made complete sense to the Two Roads leadership team as long as it’s done in a Road Less Traveled fashion. CEO Brad Hittle noted: “Being just another entry is not how we operate. We decided to make a hard seltzer that is a better, crafted option for our customers to enjoy.”

Two Roads will also be launching its hard seltzers in draft format. “It makes perfect sense for on-premise retailers to offer a draft version of hard seltzer, especially one that is superior in taste and that won’t taint draft lines,” Hittle explained.

Packaging format will be another point of difference for the brand. Two Roads will be launching with a six-pack variety pack with three flavors, Raspberry, Grapefruit and Cranberry Lime. In addition Raspberry and Grapefruit will be offered in traditional 12-oz six-packs.

Look for H2ROADS Craft Hard Seltzer in six-packs and draft everywhere Two Roads is sold starting early August.

Connecticut Craft Beer Pouches
Connecticut craft catches our attention, Dockside plans waterfront brewery in Milford
A_Better_Campaign_Eli_s_Map CBB Crop
During New England’s busiest beer week, Eli’s Craft Beer Project highlights Connecticut’s Counter Weight Brewing in new video
A_Better_Campaign_Eli_s_Map CBB Crop
Eli’s Restaurant Group launches Connecticut craft beer awareness campaign, releases Two Roads Brewing video
craft beer pricing software
Two Roads Brewing to use new software to manage price planning

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Higher learning: Eastern Washington University and No-Li Brewhouse launch Craft Beer Certificate
  • Texas’ Bishop Cider is in explode mode, acquires two breweries, expanding to seven locations
  • Athletic Brewing earns Certified B Corp status as it celebrates four years
  • 2022 Beer Branding Trends Part 2: Beyond Beer

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • 2022 Beer Branding Trends Part 2: Beyond Beer
    May 23, 2022
  • The-IBA-TeamIBA hits milestone – 1 million bbls of buying power – what’s next for the co-op?
    May 19, 2022
  • 2022 beer branding trends part 1: reinvention
    May 17, 2022
  • satisfaction surveysAre brewery employees happy? Depends on the department
    May 16, 2022
  • Male hand closes hatch of brewery tankUnfiltered: Do I need to clean tanks between transfers?
    May 11, 2022
  • Hard seltzers: Achieve high alcohol fermentations in a clean and neutral way with the proper nutrient aids
    May 9, 2022

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2022 · CBB Media LLC

Posting....