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Craft beer now outselling Budweiser

December 2, 2014Chris Crowell

Budweiser, the flagship beer of the mighty Anheuser-Busch, is still one of the most widely distributed and consumed alcoholic beverages on the planet, but it’s now officially consumed less than craft beer. We direct you to this handy infographic from the Wall Street Journal:

Budweiser v craft beer

Obviously this steady decline has dozens of factors, but the craft beer boom definitely deserves some of the credit as drinking habits are evolving around the country. And that’s not just the hyperbole of a craft beer business site — Anheuser-Busch itself is actually changing its marketing approach to try and win back its lost market share in the craft beer-hungry 21-27 age demo. From the Wall Street Journal:

In that demographic, craft beer makes up 15% of their out-of-home buys, compared with 10% for older generations, according to Nielsen, and it is growing by two percentage points a year. They also consume more cider, flavored-malt beverages and ready-to-drink cocktails.

Another thing about that demo: According to Anheuser-Busch’s own numbers, 44 percent of people in that age bracket have never even tried a Bud. That’s a big number. Will be interested to see if a few new commercials stop the bleeding.

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Reader Interactions

Comments

  1. Daniel Debono says

    December 6, 2014 at 5:37 pm

    Daniel Debono liked this on Facebook.

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  2. benbonaccio says

    December 5, 2014 at 12:42 pm

    Craft beer is now officially outselling Budweiser http://t.co/UuKpKYzoFO #craftbeer

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  3. PackEuropeTim says

    December 5, 2014 at 7:09 am

    RT @WeberPackaging: Craft beer now outselling Budweiser http://t.co/OmhGWcJHLa by @Craftbrewingbiz #CraftBeer http://t.co/cjULYjAaxh

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  4. Comstock Brewing says

    December 4, 2014 at 5:37 pm

    Comstock Brewing liked this on Facebook.

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  5. Alexander Couch says

    December 4, 2014 at 5:37 pm

    Alexander Couch liked this on Facebook.

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  6. WeberPackaging says

    December 4, 2014 at 4:56 pm

    Craft beer now outselling Budweiser http://t.co/OmhGWcJHLa by @Craftbrewingbiz #CraftBeer http://t.co/cjULYjAaxh

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  7. TieBull says

    December 4, 2014 at 1:04 pm

    Craft beer now outselling Budweiser http://t.co/e4YnTijois From Craft Brewing Business via @FirstRain –> why did it take this long?!?!

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  8. mrbrewreview says

    December 4, 2014 at 9:51 am

    Craft beer now outselling Budweiser http://t.co/Hll4p6Ji1h via @craftbrewingbiz

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  9. BrewBizTracy says

    December 4, 2014 at 8:07 am

    Better than Bud…………
    http://t.co/uYrIme1Rdd

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  10. Britishhops says

    December 4, 2014 at 4:08 am

    @CraftBrewingBiz Interesting reading from the USA: http://t.co/GYMRlswxUB

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  11. MJBrewery says

    December 3, 2014 at 8:44 pm

    RT @conorlong1: Craft beer now outselling Budweiser http://t.co/eGwr1WR8G3 via @craftbrewingbiz

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  12. NicksDeli says

    December 3, 2014 at 7:32 pm

    #BeaconNY #FishkillNY what are drinking tonight? Fill your #Growler @NicksDeli https://t.co/9PfKAW93yv http://t.co/nf41lpkrHt

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  13. BottomsUpBox says

    December 3, 2014 at 5:53 pm

    RT @MargarettOLeary: Craft beer now outselling Budweiser http://t.co/Jhx3y6tgMJ #craftbeer Budweiser losing the 21-27 market.

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  14. MargarettOLeary says

    December 3, 2014 at 5:45 pm

    Craft beer now outselling Budweiser http://t.co/Jhx3y6tgMJ #craftbeer Budweiser losing the 21-27 market.

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  15. As the Raven Drives says

    December 3, 2014 at 5:22 pm

    As the Raven Drives liked this on Facebook.

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  16. rushtobrew says

    December 3, 2014 at 4:15 pm

    #craftbeer now outselling budweiser! http://t.co/RPDAlw5w6W

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  17. Danalk88 says

    December 3, 2014 at 3:41 pm

    Hooray for good taste and a growing Wisconsin industry! Craft beer outsells Budweiser. http://t.co/8K7B7yCpIa

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  18. conorlong1 says

    December 3, 2014 at 3:41 pm

    Craft beer now outselling Budweiser http://t.co/eGwr1WR8G3 via @craftbrewingbiz

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  19. jasprice says

    December 3, 2014 at 3:28 pm

    It’s about time! Craft beer now outselling Budweiser http://t.co/XpzkS2JKdU via @craftbrewingbiz #craftbeer

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  20. mkanach says

    December 3, 2014 at 3:12 pm

    Craft beer now outselling Budweiser #craftbeer http://t.co/s9TpvdtyGn via @craftbrewingbiz

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  21. gabemeta says

    December 3, 2014 at 3:08 pm

    This shouldn’t come as a surprise, but it’s nice to see that it has finally happened: http://t.co/GbJT92oHOK.

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  22. WOWBeerCo says

    December 3, 2014 at 2:05 pm

    The day has finally arrived! Craft beer now outselling Budweiser http://t.co/FWpqAAKpVI via @craftbrewingbiz

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  23. j_cohl says

    December 3, 2014 at 1:39 pm

    RT @HobokenBrewing: #craftbeer now outselling #Budweiser . Things are looking good!

    http://t.co/sUXEVKN36B

    #Hoboken #NJ #HumpDay #NYC

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  24. Espinoza Guillermo says

    December 3, 2014 at 11:29 am

    bunkwater

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  25. BrewandCovered says

    December 3, 2014 at 11:25 am

    Budweiser is now officially consumed less than craft beer…http://t.co/A6zjP9chb0

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  26. Crispyporkbelly says

    December 3, 2014 at 9:03 am

    RT @HobokenBrewing: #craftbeer now outselling #Budweiser . Things are looking good!

    http://t.co/sUXEVKN36B

    #Hoboken #NJ #HumpDay #NYC

    Log in to Reply
  27. freddiezblogs says

    December 3, 2014 at 8:59 am

    RT @HobokenBrewing: #craftbeer now outselling #Budweiser . Things are looking good!

    http://t.co/sUXEVKN36B

    #Hoboken #NJ #HumpDay #NYC

    Log in to Reply
  28. postcardsfromny says

    December 3, 2014 at 8:52 am

    At http://t.co/AirVV2hOeO — #craftbeer now outselling #Budweiser . Things are looking good!

    http://t.co/r0eW71d1Gb

    #Hoboken #NJ #H…

    Log in to Reply
  29. HobokenBrewing says

    December 3, 2014 at 8:40 am

    #craftbeer now outselling #Budweiser . Things are looking good!

    http://t.co/sUXEVKN36B

    #Hoboken #NJ #HumpDay #NYC

    Log in to Reply
  30. Taweechai Thongrod says

    December 3, 2014 at 5:22 am

    Taweechai Thongrod liked this on Facebook.

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  31. V Damien Oliver says

    December 3, 2014 at 5:22 am

    V Damien Oliver liked this on Facebook.

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  32. Krones AG says

    December 3, 2014 at 5:22 am

    Krones AG liked this on Facebook.

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  33. Tim Cochran says

    December 3, 2014 at 12:42 am

    In the US. Just for perspective and accuracy. A wonderful trend indeed!! (and great that 44% of entry level consumers have never tried Bud – awesome news for the trend continuing!!)

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  34. Carlo Arvizu says

    December 2, 2014 at 9:22 pm

    Carlo Arvizu liked this on Facebook.

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  35. Joe Alfeo says

    December 2, 2014 at 9:22 pm

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  36. Robert TheException Moreland says

    December 2, 2014 at 9:22 pm

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  37. Janice Strickland-Skinner says

    December 2, 2014 at 9:22 pm

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  38. Brew & Be Covered - Texas says

    December 2, 2014 at 5:07 pm

    Brew & Be Covered – Texas liked this on Facebook.

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  39. WalkerNick5 says

    December 2, 2014 at 4:39 pm

    The craft beer revolution is alive and well

    http://t.co/yfEAzpsuTB

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  40. ebasstx says

    December 2, 2014 at 3:36 pm

    Craft beer now outselling Budweiser http://t.co/fM73A6RhbV via @craftbrewingbiz

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  41. Travis Wilkinson says

    December 2, 2014 at 3:07 pm

    Travis Wilkinson liked this on Facebook.

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  42. Talea Bloom says

    December 2, 2014 at 3:07 pm

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  43. Blake's Hard Cider Co. says

    December 2, 2014 at 1:53 pm

    Blake’s Hard Cider Co. liked this on Facebook.

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  44. April Watson says

    December 2, 2014 at 1:53 pm

    April Watson liked this on Facebook.

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  45. pmmorrison81 says

    December 2, 2014 at 1:32 pm

    I believe the @Greenbush_Brew tag line is appropriate here. #GoodBeerWins Craft > Bud. http://t.co/nUAXsrsXXo #craftbeer

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  46. AdvancedLabels says

    December 2, 2014 at 1:14 pm

    RT @CraftBrewingBiz: Craft beer now outselling Budweiser http://t.co/P3jnMpk9J2 Cool infographic (unless you are the king of beers)

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  47. jamigirlwi says

    December 2, 2014 at 1:08 pm

    RT @CraftBrewingBiz: Craft beer now outselling Budweiser http://t.co/P3jnMpk9J2 Cool infographic (unless you are the king of beers)

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  48. MBAA_DistrictNW says

    December 2, 2014 at 1:01 pm

    RT @CraftBrewingBiz: Craft beer now outselling Budweiser http://t.co/P3jnMpk9J2 Cool infographic (unless you are the king of beers)

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  49. Josh Britton says

    December 2, 2014 at 12:22 pm

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