E-commerce and web solution firm Craftpeak announced a new partnership with point-of-sale and payment processing provider Square, allowing Craftpeak’s digital storefronts to seamlessly integrate Square services into the direct-to-consumer sales pipeline for producers and retailers.
The integration of Craftpeak’s online storefronts with Square POS systems allows partner breweries to synchronize real-time inventory analysis with both in-house sales and online orders, ensuring accurate data reporting and facilitating comprehensive product management. By bridging the communicational divide between sales and inventory, Craftpeak’s partnership with Square can reduce the total man-hours dedicated to product stock oversight and provide retail customers with an improved purchase experience by precluding potential misalignments between internally reported sales and actual product on hand.
“E-com has become an indispensable tool producers need to run their businesses, but you need very specific capabilities on the e-commerce side to sell a regulated product like beer,” Craftpeak co-founder and CEO John Kelley. “Our job is to help those tools, like digital storefronts and point-of-sale systems, communicate with each other to the greatest extent possible, making life easier for our breweries and giving them the information they need to make data-driven decisions.”
Of Craftpeak’s roster of brewery partners, approximately 35 percent are current Square users, making it the most popular POS system among Craftpeak clients and therefore a logical choice for integration in Craftpeak’s continuing mission to provide valuable e-com tools to the largest possible cross-section of the craft beverage community.
Kelley adds: “Our ultimate goal is to make sure that breweries can provide the same level of customer experience they deliver in their taprooms through their web stores. Establishing this partnership with Square is a big step that will allow many of our brewery clients to accomplish that goal.”
Craftpeak’s Square integration feature is available now, free of charge, to all current and future breweries engaged in the Craftpeak ecosystem.