• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Craftpeak launches Square integration within its digital storefront

February 25, 2021Pretty Much a Press Release

E-commerce and web solution firm Craftpeak announced a new partnership with point-of-sale and payment processing provider Square, allowing Craftpeak’s digital storefronts to seamlessly integrate Square services into the direct-to-consumer sales pipeline for producers and retailers.

The integration of Craftpeak’s online storefronts with Square POS systems allows partner breweries to synchronize real-time inventory analysis with both in-house sales and online orders, ensuring accurate data reporting and facilitating comprehensive product management. By bridging the communicational divide between sales and inventory, Craftpeak’s partnership with Square can reduce the total man-hours dedicated to product stock oversight and provide retail customers with an improved purchase experience by precluding potential misalignments between internally reported sales and actual product on hand.

“E-com has become an indispensable tool producers need to run their businesses, but you need very specific capabilities on the e-commerce side to sell a regulated product like beer,” Craftpeak co-founder and CEO John Kelley. “Our job is to help those tools, like digital storefronts and point-of-sale systems, communicate with each other to the greatest extent possible, making life easier for our breweries and giving them the information they need to make data-driven decisions.”

Of Craftpeak’s roster of brewery partners, approximately 35 percent are current Square users, making it the most popular POS system among Craftpeak clients and therefore a logical choice for integration in Craftpeak’s continuing mission to provide valuable e-com tools to the largest possible cross-section of the craft beverage community.

Kelley adds: “Our ultimate goal is to make sure that breweries can provide the same level of customer experience they deliver in their taprooms through their web stores. Establishing this partnership with Square is a big step that will allow many of our brewery clients to accomplish that goal.”

Craftpeak’s Square integration feature is available now, free of charge, to all current and future breweries engaged in the Craftpeak ecosystem.

libdib online beer distributor
Why (and how) Cabarrus Brewing will stick with online sales post-lockdown
sales idea lightbulb
The 25 best craft beer sales and marketing ideas in 2020
winery-connect
Meet WineryConnect, a cool IT-service-for-hire that can revamp your point-of-sale strategy
Lefthand Arryved
Some cool things about: Arryved’s POS system for breweries

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Mark your calendar: The 15th annual American Craft Beer Week is May 10-16
  • Marketing idea of the week: LUKI Brewery’s Big Brew Day contest
  • Understanding ionization: Let’s learn how to air rinse and dry cans and bottles without water
  • Chicago wholesalers settle with TTB for $850,000

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Understanding ionization: Let’s learn how to air rinse and dry cans and bottles without water
    April 19, 2021
  • Crosby Farm TopWire Hop Project 12Resplendent Oregon hop farm has ultimate beer garden (TopWire Hop Project) reopening April 30 (enjoy some images)
    April 15, 2021
  • Get Your Drink On app people cheers drinksThis Get Your Drink On app gifts beer money to a phone’s digital wallet, so please send me some
    April 15, 2021
  • GEA-InsightPartner-ProduktbildInside the real-time process control of GEA’s InsightPartner software
    April 14, 2021
  • roughhouse brewing cave aged beersCave-aged beer finally excavated by Roughhouse and other beers to know this week
    April 13, 2021
  • Distribution update: 21st Amendment heads to Hawaii, Upland Brewing to Chicago, Ceria Brewing to Texas/Puerto Rico and lots more news
    April 13, 2021

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2021 · CBB Media LLC

Continue ...

sponsored by