Craft Brewing Business

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Documentary examines how craft brewers are rebuilding economy

A new documentary titled “Crafting a Nation” examines how American craft brewers are rebuilding the economy by creating jobs, tax revenue and instilling a renewed sense of entrepreneurship in America. “Crafting a Nation” will be shown at the Reel Deal Theater in Los Alamos, N.M., at 7 p.m. on Feb. 20.

The documentary focuses on the fact that, despite the current economic downturn in the United States, a new exciting industry is on the rise. “Crafting a Nation” features breweries, small businesses and individuals that are growing because of the rise in the American craft beer movement. The characters that were selected for the film were chosen for their passion, dedication and effort to not only create unique and American-made beer, but because they are seen as improving the quality of American’s lives despite the odds faced by the economic downturn.

The event will feature beer from Santa Fe Brewing Co., as well as a drawing for door prizes and an opportunity to meet with members of the Los Alamos Beer Cooperative’s (LABC) board of directors. The LABC will explain its role in boosting the economy of Los Alamos and North Central New Mexico by opening the city’s first ever craft brewery, which would also be the first cooperative brewery in New Mexico.

“We at the LABC believe that the craft brewery approach complements Los Alamos’ science culture and the city’s slogan, ‘where discoveries are made,’” said Micheline Devaurs, LABC board member. “Opening a brewery taps into the underlying goal of a scientific community to meet with and share thoughts among colleagues and friends, while aligning with both a city and state desire to boost our local economy.”

The LABC hopes to open the brewery in the fall, though the opening date is dependent upon the amount of capital raised.

“Crafting a Nation” was filmed around the United States featuring more than 40 different breweries ranging from several startup companies to the largest craft breweries.

Tickets for “Crafting a Nation” are $12 advance or $15 at the door. Tickets can be purchased at the Reel Deal box office any time during open hours. Call 505-662-1580 for hours of operation or visit reeldealtheater.com.

The event will mark the second in a series of informational sessions about the LABC’s Member Loan Program – an alternative means of fundraising that allows member-owners of the organization to invest in the business and help bring the brewery and taproom from concept to reality. For more information, contact Amy Engle at [email protected].

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