Old North Premium Lager is the brainchild of Hi-Wire Brewing Co-Owner Chris Frosaker, who has been dreaming of its inception for the past two years, and after embarking on a brewery expansion in fall 2019, he decided it was the appropriate time to set forth on making Old North a reality.
Frosaker noted, “When the MillerCoors brewery in Eden, North Carolina, closed in 2017, we realized there was no longer an approachable, well-priced, premium lager being brewed on a large scale in North Carolina. Two of Hi-Wire’s values as a company are approachability and community. Combining those missions with our staff’s love of light lagers and this new hole in the market, we decided to go down this ambitious path of creating Old North.”
While Old North exists as something separate from Hi-Wire Brewing, its roots are very much one and the same. Quality lagers are the name of the game and the foundation on which both brands were created. Brewed with 100 percent barley, the finest hops and grains and crafted in the tradition of a classic American Lager, Old North uses only the purest of North Carolina mountain water and quality ingredients.
Regional Sales Director Chris McLain explained: “OldNorth is here to pick up the mantle of the beer that drinks like a typical domestic but is brewed close to home. It’s not a craft beer. It’s a beer for drinking. It’s a beer we can all grab and cheer, ‘Hurrah! Hurrah! To the good Old North State!’”
Spanning from the Great Smoky Mountains to the Outer Banks, the Old North brand is an homage to you. The red, white, blue and gold branding of Old North, embodies the heritage of North Carolinian culture and evokes feelings of a timeless American lager while also visually speaking to the modern-day beer drinker.
Creative Director for Hi-Wire Brewing Javier Bolea “wanted to make a can that held an emotional connection to all North Carolinians. Something that they are proud to drink whether it is at a dive bar at 2 in the morning or at your grandma’s house for Sunday dinner.”