• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Interesting hop alliance: John I. Haas makes strategic investment in Yakima Valley Hops, eyes online potential

September 5, 2019Pretty Much a Press Release

John I. Haas Inc., a leading supplier of hops and hop products, today announced it has made a strategic investment in Yakima Valley Hops, a leader in online direct-to-customer hop supply for brewers. The new strategic partnership provides Haas access to a proven online distribution channel to a growing base of home brewers and small craft brewers, while Yakima Valley Hops gains broad access to Haas’ world-renowned portfolio of innovative hops and hop products, including Citra, Mosaic, Galaxy, BRU-1, Sabro and INCOGNITO.

Yakima Valley Hops is co-owned by Jeff Perkins and John Snyder of Yakima, Wash.

“We love what Jeff, John and their entire team have built at Yakima Valley Hops. We love their entrepreneurship, their attention to customer satisfaction and the passion they demonstrate for hops every day,” said Alex Barth, CEO of John I. Haas. “With this strategic investment, we want Yakima Valley Hops to have the financial resources and access to our portfolio of hops and hop products in order to accelerate their business growth. For Haas, this partnership instantly provides brand and product awareness of the Barth Haas Group to the home brewing market as well as an opportunity to participate in the online distribution channel to small craft brewers. It will also allow Haas to remain very focused on serving our current core customers and distribution partners.”

Perkins and Snyder started as avid homebrewers. They had difficulty sourcing hops, and they realized this was an issue for other homebrewers and many small craft brewers as well. In 2012, they started Yakima Valley Hops in a garage selling on the internet. Today, Yakima Valley Hops sells online to over 40,000 homebrewers and thousands of small craft breweries mainly in the United States. Through its direct to homebrewers online business, YakimaValleyHops.com, and its craft brewer focused online segment, SpotHops.com, Yakima Valley Hops has emerged as an industry leader in e-commerce, providing convenient access to the most sought after hops and hop products online and delivered by express mail within days of the order.

“With this new strategic investment from, and partnership with, John I. Haas, we have an amazing opportunity to do more of what we love — bringing the best, most coveted hops and hop products from around the world to great homebrewers and craft brewers conveniently and yet with a small company personal touch,” said Perkins.

“The best thing about this new relationship with John I. Haas is that they respect the customer-focused company culture we have here at Yakima Valley Hops. They admired our ability to engage our customers via blogs, videos, emails and of course a local walk-in retail store. They’ve encouraged us to think bigger, act faster, and reach more customers,” said Snyder.

The transaction is subject to the satisfaction of customary closing conditions.

John I. Haas is a leading supplier of hops and hop products with a world-class innovations center and research brewery located in Yakima. As a member of the Barth-Haas Group, Haas has the global reach to offer the products, tools, services and supply assurance needed to brew successful beers.

HAAS_RoyFarms_MikeRoy-700x370-1
Roy Farms joins HAAS U.S. hop distribution network
canarchy collective
CANarchy VP discusses virtues French hops with HAAS
Lupomax
John I. Haas debuts LUPOMAX concentrated hop pellets
urban-south-brewery
Urban South Brewery teams with John I. Haas to showcase two new hops

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Hey Vermont non-profits, Lawson’s Finest Liquids is accepting applicants for its 2023 Sunshine Fund
  • People moves: Ohio Craft Brewers Association tap new board members + news from Migration, Bell’s, New Belgium and MobCraft
  • HAAS debuts Kettle Redi hop product for bitterness, light stability
  • Beer book: Brewing with Hemp: The Essential Guide

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • People moves: Ohio Craft Brewers Association tap new board members + news from Migration, Bell’s, New Belgium and MobCraft
    June 30, 2022
  • A behind the scenes look at branding a startup brewery
    June 28, 2022
  • robot beer salesThe future of retail beer sales is here
    June 27, 2022
  • Sapporo to acquire Stone Brewing, that one brewery that kept saying it wasn’t interested in selling out
    June 24, 2022
  • Reebok-x-Rec-2Harpoon collaborates with Reebok, Elysian reveals new tarot labels and more beers to know this week
    June 23, 2022
  • Carlsberg announces largest test trial of its fully recyclable Fiber Bottles (Mads Mikkelsen’s a fan)
    June 22, 2022

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2022 · CBB Media LLC

Posting....