• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Marketing Idea of the Week: Atlas Brew Works’ bottom of can message contest

May 5, 2021Chris Crowell

Atlas Brew Works
Photo: Atlas Brew Works

Sometimes it is the littlest things that connect with people. In junior high we had this pop machine that had different juices in it. And there was a promotion in which winners were announced on the inside of the can. So, finish this sugar bomb of a juice and see if you won! It was fun. I am still eyeballing the bottom of all my cans to see if I’m a winner. In this same vein, I like teas that have little mantras under the cap or on the paper tag and those jokes Molson has (had?) when I would accidentally find myself drinking a Molson.

Anyway, the team at Atlas Brew Works has been printing messages on the bottom of their cans for a while – normally something related to the beer or a timely world event the brewers want to highlight. On its own, a cool little thing for people to discover or an Easter egg for fans to check out each time.

To get the public excited for the release of its seasonal beer, Ninja Sauce, Atlas had fans vote on the message that would run with it. That type of kitschy customer involvement puts it over the top as the Craft Beer Marketing Idea of the Week.

“This is the first time we’ve held a contest like this,” says Avery (Lewis) Meetre with the LRA PR company, in charge of promoting this promotion. “The Atlas team provided us four ‘slogan’ options and then we created Instagram Stories asking followers to vote for their favorite in a poll. The winner, Cowabunga, was then printed on the bottom of the cans.”

Cowabunga!

The team has already kicked off a contest for Washingtonians and those in Atlas’s DTC markets (MD/VA/PA/OH) to win a giveaway if they post the can on their social media platforms.

MONTUCKY-HERO-IMAGE___
Montucky Cold Snacks offers hilarious prizes to winner of Mascot Contest
Pucks-N-Pints
San Diego breweries gear up for Pucks & Pints Charity Hockey Game
Tennessee brewers
Tennessee craft brewers organize clean up day with Pick Up For a Pint
Soona_Family_Cartons_Pile-001
RationAle Brewing launches Dry January sale and drunken alter ego quiz

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Blue Moon plans limited run under its original name, Bellyslide Wit, coinciding with baseball season
  • Craft sales continue to struggle in 2023, NBWA March Beer Purchasers’ Index confirms
  • Sockeye Brewing’s new Alehouse has one of Boise’s largest outdoor patios + a 9-hole putting course
  • Distribution update: pFriem Family Brewers goes to LA + news from Wiseacre, Anderson Valley, FÜL and more

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Craft sales continue to struggle in 2023, NBWA March Beer Purchasers’ Index confirms
    March 30, 2023
  • Distribution update: pFriem Family Brewers goes to LA + news from Wiseacre, Anderson Valley, FÜL and more
    March 29, 2023
  • Watch how White Labs’ WLP077 Tropicale yeast intensifies fruity flavors in hop compounds
    March 29, 2023
  • Boston’s Dorchester Brewing and Yakima Chief Hops team up to offer contract breweries discounts on hops
    March 28, 2023
  • 10 craft beer variety packs that have us excited to try new beer
    March 27, 2023
  • Take a look at Jack’s Abby’s renovated Beer Hall and its sweet new Tradition Meets Tech pilot system
    March 27, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC