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Marketing idea of the week: Ninkasi’s dog photo contest

March 24, 2021Chris Crowell

Ninkasi Brewing

Dogs are still kings and queens of internet content, so no reason for Ninkasi Brewing to stop its great dog photo contest. Just sharing dog pics on social is enough to be cool, but the specific photo prompt seals it as the marketing idea of the week: “Does your dog embody the personality of one of our beers? Show us with a photo and win sweet prizes.”

The prizes are indeed pretty sweet:

1st Place. A $250 Visa gift card, plus a page in the upcoming 2022 Dogs of Ninkasi Monthly calendar. Also includes a Ninkasi collar, leash, and trail buddy bowl.

2nd Place. A $100 Visa gift card, plus a Ninkasi collar, leash, and trail buddy bowl for your doggo.

3rd Place. Your dog outfitted in Ninkasi gear, including a Ninkasi collar, leash, and trail buddy bowl.

To enter, just share a photo of your dog on Instagram (or by emailing it to [email protected]) representing one of Ninkasi’s beers and don’t forget to tag ’em @ninkasibrewing. Bonus points will be given for props and costumes that help embody the Ninkasi beer your dog is showcasing. For example, Penny the Red Heeler above is showcasing Dawn of the Red with Dawn of the Red props. All entries must be received by July 4 at 11:59 p.m PST. Winners will be selected and announced by July 31.

Editor’s note: To make sure it’s a fair fight for first place, I won’t be entering Bubs (I think he’s a Steady Orbit kinda guy). Good luck.

Bubs

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