New Belgium has finally made a move: Entering into an agreement to purchase the assets of San Francisco’s Magnolia Brewing for $2.7 million as part of a bankruptcy proceeding. Now, that’s not to say they had to make a move, but in this current game of craft beer acquisition musical chairs, the Fort Collins staple seemed like a company that might be left without a chair at some point. Plus, with all of the CEO changes and various selling rumors, we were just curious what the future held for New Belgium. Here’s our first taste. The transaction, which is subject to customary closing conditions, is expected to close in September.
Meet the acquisition group
New Belgium was not alone in this purchase. Joining them in a newly-formed partnership (majority-owned subsidiary of New Belgium) will be Elysian Founder Dick Cantwell and Belgian lambic producer Oud Beersel as minority partners. The partnership will continue to operate both Magnolia locations with existing staff and brands. Cantwell will head up brewing operations, working alongside Magnolia Founder Dave McLean, who will be an employee of the partnership.
This will be Cantwell’s first brewing gig since leaving Elysian in April of 2015 after its acquisition by Anheuser-Busch InBev.
“I’m tremendously excited to be back in the beer business and looking forward to working with the team at Magnolia to develop new beers and new ideas,” said Cantwell. “This project is the natural evolution of a longstanding strategy of collaboration between myself, New Belgium and Oud Beersel.”
Belgian lambic producer Oud Beersel joins the partnership as a contributing experimenter, with the goal of eventually shipping containers of its traditionally-produced and spontaneously fermented beers for blending with Magnolia-crafted beers. The Brewery Oud Beersel, which started in 1882, is located in Beersel, 10 km from the Brussels city center, in the southwest of the capital. It is one of the last remaining authentic lambic breweries of Belgium and well known for its lambic beer brewed along traditional brewing methods.
New Belgium’s new BLEND of business
New Belgium stands to align with a couple of venerable and long-standing brands as it flexes its experimental muscles on Magnolia’s two brewing systems and ventures further into retail operations. The plan is to build an alliance that brings varied talent and experience to a combination of old and new, not to turn Magnolia’s Haight Street and Dogpatch locations into New Belgium brewpubs. “Brewing with friends” if you will. It is likely that much will seem unchanged in Magnolia’s tap lineup, even as new beers are developed and introduced, and over time, the fruits of more patient labors begin to appear.
“We’ve been looking for ways to diversify our assets and expand our community,” said New Belgium Co-Founder and Executive Chair, Kim Jordan. “These two tap rooms are right in the heart of historic San Francisco neighborhoods, a place Dick [Cantwell] and I call home. Magnolia makes excellent beer and plays an important role in the community. We’re excited about the possibilities and look forward to continuing our journey while honoring Magnolia’s history and presence.”
Installation of a coolship is planned, along with the wooden aging vessels for which both New Belgium and Oud Beersel are known. To be called lambic, the beer must be produced in Belgium, and by shipping lambic to San Francisco, the world’s first dedicated lambic blendery outside of Belgium will be established. The project continues New Belgium’s blending work as embodied in Transatlantique Kriek, a beer produced over several years with Oud Beersel and Brouerij Boon, wherein beer was shipped from Belgium for blending with New Belgium wood-aged beers. New Belgium is also likely to ship beer to San Francisco for blending from its Fort Collins, Colo., brewery.
More on Magnolia
Led by Brewmaster and Founder Dave McLean, Magnolia Brewing Co. has been producing some of San Francisco’s most sought-after beers and dining experiences since 1997, when it opened its original Haight-Ashbury brewpub. It is known for its award-winning British-influenced and cask-conditioned ales and balanced, lower-alcohol session beers such as Bonnie Lee’s Best Bitter and SaraRuby’s Mild, as well as its flagship brands, Kalifornia Kölsch and Proving Ground IPA. In addition to its two brewing operations, Magnolia operates two restaurants: Magnolia Gastropub, located at the Haight Street brewery, and Smokestack, housed inside Magnolia Dogpatch’s 10,000 square foot production brewery.
Magnolia encountered financial difficulties in 2015 because of construction delays with Smokestack and slower than anticipated development in the neighborhood, which led the company to file for Chapter 11 bankruptcy protection in November 2015.
“Magnolia has had quite a journey in San Francisco for nearly two decades, including some very challenging and difficult times in recent years,” said McLean. “I’m incredibly grateful for this opportunity to see Magnolia start a new chapter and to be working with New Belgium, Dick Cantwell and Oud Beersel to preserve what we all love about Magnolia while embarking on some exciting new craft beer adventures together.”
