• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

New Holland Brewing releases 2018 lineup, which includes new core beer

November 20, 2017Chris Crowell

Just in time for calendar-buying season, New Holland Brewing has announced its beer lineup for 2018, which includes the launch of an exciting new addition to their core lineup, Tangerine Space Machine New England Style IPA. The lineup centers on several longtime fan favorites such as Dragon’s Milk and Mad Hatter, while introducing new canned offerings in addition to TSM.

New Holland brewing beer lineup

“New Holland is a brand that listens to its fans and is committed to pushing creativity within craft styles while also growing long time favorites,” said New Holland President and Founder Brett VanderKamp. “Each brew is thoughtfully crafted and inspired by the stories around us. I think our 2018 lineup is exciting for both new and existing fans alike. We continue to build around Dragon’s Milk as our top brand while letting our brewers unleash their creativity.”

Meet the new beer

The first new beer, releasing in January 2018, is Tangerine Space Machine New England Style IPA (TSM). This beer is a fruit forward, hazy NE IPA offered year-round. It will be available in limited quantities mainly in Michigan and Midwest states and is available in draft and six pack can packages. Launch events for TSM will occur at both of New Holland Pubs, Pub on 8th (Holland, Mich.) and Knickerbocker (Grand Rapids, Mich.), in December 2017 and throughout the first three months of 2018.

“The initial response to Tangerine Space Machine in our brewpubs has been phenomenal,” said Joel Petersen, vice president of beer marketing. “It has very quickly become our No. 1 crowler take-home brand from our pubs and the top beer purchased by our employees. We absolutely love the flavor profile and can’t wait to see the playful space-themed cans on shelves. It’s juicy, hazy and out of this world.”

Other notable additions to the lineup include Xtra Time American Session Beer and Passion Blaster Rose Ale. Xtra Time comes into the lineup as a year-round core brand and Passion Blaster enters the spring seasonal slot. Both brands hit shelves in March.

Dragon’s Milk reserves

New Holland plans on three Dragon’s Milk Reserves in 2018, beginning with Dragon’s Milk Reserve: Salted Caramel in January. The sour program returns with two fan favorites: Blue Sunday and Incorrigible Reserve. Two new sours, one being a cherry sour, will release later in 2018.

Cans!

Many of the brands are moving into can packages, including Hoptronix Double IPA, TSM, Xtra Time, Lost Dune and Taz IPA. Mad Hatter will be offered in both can and bottle options.

As always, New Holland expects to maintain some flexibility in its lineup throughout the year, and consumers can expect a few surprises in 2018 that have yet to be announced.

New Holland cans hoptronix cbb crop
Michigan’s New Holland Brewing announces canning line and first canned products
Epic IPA cans
Epic Brewing launches ‘New England-style’ IPA can series
new holland hollander tulips garden cbb crop
New Holland brews 100 percent Michigan-sourced saison (The Hollander)
New Holland Brewing Co. Logo
New Holland to use 100% Michigan-grown ingredients in pub brews

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Portland Cider Co. donates $12,500 to Hunger-Free Schools
  • Penguin City Beer adds a tenant (first black, female-owned ciderhouse in Ohio)
  • Craft Beer Consumer Habits in February 2021: Are on-site attitudes changing?
  • Watch: Magliner’s Powered Lifting Hand Truck makes moving kegs quick and effortless

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • craft beer consumer tastesCraft Beer Consumer Habits in February 2021: Are on-site attitudes changing?
    February 24, 2021
  • No and low alcohol beer grew 30+ percent last year, now enjoy some big haps in the NA beer sector
    February 23, 2021
  • How to Seduce a Distributor: The importance of branding, common misconceptions and automatic disqualifiers
    February 22, 2021
  • I would totally sit in a hot tub of hops and drink chill pints at this new beer spa in Denver
    February 18, 2021
  • truly hard seltzer‘Truly’ crushing it: Boston Beer nets over $1.7 billion in 2020 revenue
    February 18, 2021
  • Wholesaler Updates: Stone Distribution expands into former AB Inbev warehouse (news on Urban South, Wild Leap, Hairless Dog and lots more)
    February 17, 2021

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2021 · CBB Media LLC

Continue ...

sponsored by