Local focus is a craft credo — supporting community organizations, brewing for core fans first in your neighborhood and (increasingly) utilizing ingredients that are made in the region. New Holland Brewing Co. is embracing that credo of localization. The ingredients for its latest collaborative brew — called The Hollander Michigan Saison — are totally sourced from the state of Michigan. The Hollander is a collab between New Holland, Tulip Time, the City of Holland/Windmill Island, and several Michigan suppliers, including Empire Hop Farms, Top Hops, Hopyards of Kent, Hophead Farms, Michigan Malting, Pilot Malt House and Craft Cultures. We love the Wolverine State camaraderie.
“As someone who has embraced the idea of supporting local farmers and sustainability in my personal life for years, it is truly an honor for me as a brewer to be aligned with a company that will allow me to bring my values to my job,” explained New Holland Pub on 8th brewer Steve Berthel. “I am excited to be able to have a day where we can make a beer that showcases the high-quality ingredients that these Michigan suppliers are providing us and be able to showcase the finished product at this year’s Tulip Time celebration.”
The Hollander is pure Michigan from top to bottom, featuring a yeast strain from the tip of the Keweenaw Peninsula in the U.P., all Michigan-grown hops, Michigan-grown and malted barley, and pure Lake Michigan water. New Holland has been a longtime supporter of Michigan agriculture, with 100 percent of their pub specialty beers brewed with 100 percent Michigan ingredients 100 percent of the time. Also, several of the brand’s production beers and spirits feature Michigan-grown ingredients, including the Michigan Awesome Hatter (Michigan IPA), The Carhartt Woodsman (Wood-aged Pale Ale), Mad Hatter (Midwest IPA), Paleooza (Michigan Pale Ale), Pitchfork Wheat Whiskey and new release Blue Haven Gin, featuring Michigan blueberries.
Plus, New Holland is no stranger to tulips. New Holland has been supporting the Tulip Time Festival for nearly a decade and is once again brewing the official beer for this Holland, Mich.-based festival, which is one of the largest festivals in the country. Tulip Time will run May 7-14 with multiple parades, concerts and events throughout the week.
The Hollander will be officially tapped on April 26 at the New Holland Pub on 8th following an event for the Tulip Time Board and will be available at many local Holland establishments through mid-May as well as the New Holland Pub on 8th in downtown Holland along the parade routes. It will also be featured at various Tulip Time festivities throughout the week of the festival.