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New York distributor, Remarkable Liquids, grows 6,000 percent by repping craft

September 15, 2016Keith Gribbins

self distribution craft beer
Enjoy our generic distributor photo.

The story of Albany-area, N.Y., wholesaler Remarkable Liquids falls into one of our favorite categories of beer tales — start with nearly nothing, work like a marathoner, live like a hermit, represent small businesses and then succeed like a boss. Today, Remarkable Liquids services 36 suppliers via a 59,000-square-feet warehouse space in Altamont, N.Y. Its distribution area spreads from Buffalo to New York City. Just recently, the company was ranked No. 36 on Inc.’s 5000’s fastest-growing companies list because it’s grown by more than 6,000 percent from 2012 to 2015.

Wow. And how?

By representing craft breweries, but don’t think it was as easy as jumping on the craft bandwagon over the last four years. According to this excellent article on the Albany Business Review:

When Spencer Noakes first started his craft beer distribution company, Remarkable Liquids, in 2012, he drove the truck, met with suppliers and loaded the warehouse. He kept a laptop and printer in the truck to make sales as they drove.

“We’re in a four-year storm,” Noakes, the general manager of Remarkable Liquids, said. “For the first 2 1/2 years we had a futon in our conference room and someone slept here every night.”

This isn’t Noakes first rodeo (he’s started and sold a distributorship before), but we can’t help but still be impressed with the effort and result. Today, Remarkable Liquids distributes local brands like Nine Pin Cidersworks from Albany, Jack’s Abbey Craft Lagers in Framingham, Mass., Two Roads Brewing Co. of Stratford, Conn., and a whole lot of others (just check out the website). And the company has no plans to slow down. Back to the article:

He expects growth to continue into 2017, though not at the same scale, with sales reaching more than $12 million in 2016 — an increase of $5 million from last year.

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Reader Interactions

Comments

  1. BenWEnglish says

    September 15, 2016 at 4:20 pm

    RT @NBWABeer: #NYbeer distributor @RemarkableLiqui ranked on @Inc List of America’s Fastest-Growing Companies https://t.co/p06Xkfryzk via @…

    Log in to Reply
  2. RemarkableLiqui says

    September 15, 2016 at 4:12 pm

    RT @NBWABeer: #NYbeer distributor @RemarkableLiqui ranked on @Inc List of America’s Fastest-Growing Companies https://t.co/p06Xkfryzk via @…

    Log in to Reply
  3. NBWABeer says

    September 15, 2016 at 4:00 pm

    #NYbeer distributor @RemarkableLiqui ranked on @Inc List of America’s Fastest-Growing Companies https://t.co/p06Xkfryzk via @craftbrewingbiz

    Log in to Reply
  4. RemarkableLiqui says

    September 15, 2016 at 12:43 pm

    RT @CraftBrewingBiz: New York distributor @RemarkableLiqui grows 6,000 percent by repping craft. #MostImpressive https://t.co/lVJwxhSYNP

    Log in to Reply
  5. crsimp01 says

    September 15, 2016 at 12:27 pm

    New York craft beer distributor Remarkable Liquids grows 6,000% https://t.co/nWJxT9HfLb via @craftbrewingbiz

    Log in to Reply

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