Yuengling is always touting that it’s America’s oldest still operating brewery, and it consistently embraces that claim with mass respect for the United States via philanthropy and marketing. What’s more American than bald eagles? D.G. Yuengling & Son Inc. is a partner of the American Eagle Foundation (AEF), a leading nonprofit organization focused on the care and protection of the U.S. national symbol. There’s even an eagle nest cam you can enjoy right here with some Yuengling branding. Remember, Yuengling started as Eagle Brewery.
Equally very American, Yuengling has always been a strong supporter of the U.S. military and its vet. There are big donations like $50,000 to TAPS (Tragedy Assistance Program for Survivors) as part of its Lagers For Heroes program and to further aid the military community during the COVID-19 pandemic. There’s the partnership with country music star Lee Brice, who serves as a brand ambassador for Yuengling’s Stars & Stripes program, which is dedicated to supporting our nation’s military through Team Red, White & Blue (a non-profit that enriches the lives of America’s veterans through health and wellness). Enjoy this song called “More Beer.”
Now, Yuengling is rolling out limited-edition desert camouflage cans again in partnership with military veteran nonprofit Team Red White & Blue (Team RWB) as part of its Stars & Stripes program. The new cans, emblazoned with a unique camo print and Team RWB logo, are part of a continued effort to pay tribute to the men and women who served America.
Starting this month, these special Yuengling Lager camo cans will be available for a limited time across Yuengling’s 22-state footprint in 12-oz 12-pack, 12-oz 24-pack as well as 24-oz cans. The camo cans will include a Snapchat code that will allow users to engage with the brewery’s iconic Yuengling Eagle, which sounds interesting, and invites consumers to donate to Team RWB, a nonprofit forging America’s leading health and wellness community for veterans. From the press release:
“As America’s Oldest Brewery, we are forever in awe of the brave and dedicated men and women who have made tremendous sacrifices to protect our country’s freedom, honor, and independence,” said Jennifer Yuengling, Vice President of Operations and 6th Generation Brewer at D.G. Yuengling & Son, Inc. “After working with Team RWB for several years, the launch of the Stars & Stripes program is a great way to grow our partnership with an organization that shares our same commitment to our nation’s military. Our limited-edition Lager cans are a part of our continued commitment to helping Team RWB build onto their invaluable resources and support services for America’s veterans.”
“We are extremely honored to receive the generous support of Yuengling via their Stars & Stripes program and new camo cans,” said Mike Erwin, Executive Director of Team RWB. “These donations will enable us to significantly expand our programs and impact the health and wellness of our nation’s veterans.”