• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Rivertown Brewing shows off news packaging, three new beers

May 31, 2017Chris Crowell

Don’t call it a rebrand, says Rivertown Brewing Co. The Cincinnati, Ohio-based craft brewery is simply charging forward after its recent expansions with a packaging refresh and three new beers.

3984 Poster

Rivertown TTB Submissions 5.19.17

Rivertown will debut three new beers featuring an updated look in July 2017. The new packaging, crafted by Cincinnati designer Tommy Sheehan of TOMMYINK, will appear on No. 3984 Lager, a clean, crisp American lager; Rivertown IPA, a medium-bodied tropical IPA; and Ember, a limited release dark German-style lager. These new styles will round out Rivertown’s lineup, from which two brands are also being retired: Lil Sipa IPA and Jeanneke Belgian Blonde.

rivertown craft beer branding

rivertown craft beer branding

Evolution for the remaining lineup is set for completion by the end of 2017 with a refreshed look for Roebling Porter next in line. The design refresh represents the Rivertown’s own evolution, starting out as humble homebrewers and growing into a regional brewery with a recently opened production facility and restaurant in Monroe, Ohio.

“The concept behind the new design is to tell our story visually and through liquid instead of with words,” said Rivertown Brewing Co. Dream Facilitator and Co-Owner Lindsey Roeper. “Tommy met with Jason and I to learn how Rivertown was founded, our journey and our future dreams and translated our story graphically with a beautiful logo evolution and a new look that is clean, visually stimulating and speaks to who we are.”

rivertown new IPA

rivertown new IPA

“It’s so easy to get inspired when you work with inspiring people,” added Sheehan. “Design has a better chance of connecting with the community when the foundation of good chemistry is present. And our budding relationship really does celebrate the notion of where craft, passion and creativity collide.”

Answering your craft beer branding questions (part 1 of 3), by CODO Design

Rivertown Brewing Logo
Rivertown Brewery donates ‘Brewmaster for a Day’ to cancer research organization, brews this beer
MadTree_Brewing-Owners-Inside_Brewery
Cincy’s MadTree Brewing constructs $18M brewery, taproom, beer garden, event center
Rivertown Cincy Beer Week
Cincinnati Beer Week put the focus on local flavor
craft beer tap handles
Rivertown Brewers’ homebrews take over taps

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • MicroStar Logistics launches Network Services Division to manage reusable plastic pallets for the beer Industry
  • Analyst speculates on Heineken acquiring Boston Beer, stock jumps
  • United States Bartenders’ Guild now has access to WOTVS Hospitality Assistance Program
  • Tröegs new canning line will increase production and accommodate new packaging types

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Koga-brothers-karben4Karben4 Brewing to relaunch Ale Asylum brand
    March 20, 2023
  • 4 steps to understanding the filtration process in craft beer
    March 20, 2023
  • newbelgium_2023_wildnectar-shopping-basket_family_IMG_2Beyond beer: Examples of craft breweries exploring canned cocktails
    March 16, 2023
  • brooklyn 35 featureBrooklyn Lager turns 35 and more beers to know this week
    March 14, 2023
  • Backwoods Brewing to open a 19-acre resort called Party Acres in the Columbia River gorge this May
    March 13, 2023
  • Distribution update: NYC’s Alewife Brewing now sells in eastern Pennsylvania + news from Maui, Urban South and more
    March 13, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC