• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Schlafly Beer to start marketing on-premise through cool app, beacon technology

April 6, 2016Chris Crowell

Bottleworks Schlafly
The new Schlafly Bottleworks facility, now with beacons.

Schlafly Beer, the largest locally owned and independent craft brewery in Missouri, launched a new marketing plan that shoots messages directly to customers upon entering the building. Schlafly patrons can download the new Schlafly mobile app, which interacts with exclusive on-premise beacon technology, to receive notifications about drink specials, tasting notes, new beer releases and more when it matters most — when they are about to order a beer.

The St. Louis-based craft brewery has partnered with Juxtad, a beacon-enabled marketing platform that allows companies to communicate with consumers, via their smartphones, when they enter an on-premise location of a bar or restaurant. The marketing platform works with patent-pending TapTalker beacons, physically located on beer taps, to send customized campaigns to Schlafly app users when they are in the bar or restaurant.

Juxtad was formed in Atlanta as a turnkey mobile proximity marketing platform that leverages the Purchase Tetrad — putting the marketers directly in front of the consumer with brand messaging at the exact location and time a relevant purchase decision is being made. Juxtad has established a proprietary, patent-pending network of beacons to enable proximity marketing to occur in a scalable way.

RELATED: What does your tasting room or brewpub say about you?

Juxtad has installed more than 50 TapTalker beacons in locations across St. Louis, with plans to scale up to over 250 bar and restaurant locations by May 2016. The brewery’s first campaign will promote a partnership with St. Louis Earth Day, which launched April 1.

“We believe this will be a game changer for the beer industry,” said Schlafly Beer CEO James Pendegraft. “Whereas most beer brands hope to connect with consumers through traditional marketing tactics such as advertising, social media or experiential events, we can now take the consumer experience a step further — engaging Schlafly Beer drinkers at the exact moment when they are purchasing a beer.”

The Earth Day campaign serves as a primary example of how Schlafly plans to propel the consumer experience with their “Do Your Part and Have a Pint,” call-to-action. The process is simple — a guest downloads the Schlafly app here and opts in to receive notifications, ensuring Bluetooth capabilities are also enabled. When a Schlafly Beer guest walks into a TapTalker bar or restaurant, the user will receive a notification to “Do Your Part and Have a Pint.” This notification will lead users to a page within the app that shares campaign messaging, including how the brewery will donate $1 for every pint of Schlafly Beer purchased now through St. Louis Earth Day on April 24.

RELATED: Tap handles 101: Consider the timeline, design trends

“Our Earth Day campaign is just one of the many ways we’ll utilize this technology through our app,” explained Pendegraft. “TapTalker allows us to stay top-of-mind with craft beer drinkers, while also intriguing consumers that want to learn more about craft beer. As we celebrate our 25th anniversary this year, Schlafly continues to look for new ways to connect with our consumers and allow them to enjoy the more than 70 beers offered across our portfolio.”

Arryved-screenshot
Short of staffing in your taproom? POS can help with that
QR-codes-arryved
The QR code comeback and more 2021 hospitality trends according to Arryved
online shopping experience
Bbot debuts software for ghost kitchens, delivery-only food sales
Schlafly Beer aims to open fourth brewpub in Illinois, revitalize old building and hire 50+ new employees

Reader Interactions

Comments

  1. Serge Lubomudrov says

    April 7, 2016 at 3:51 am

    Serge Lubomudrov liked this on Facebook.

    Log in to Reply
  2. Byrdthe1 says

    April 6, 2016 at 1:54 pm

    RT @CraftBrewingBiz: Schlafly Beer to start marketing on-premise through cool app, beacon technology https://t.co/eU9b60KKrZ @Schlafly

    Log in to Reply
  3. PigsAndSwigs says

    April 6, 2016 at 1:22 pm

    RT @CraftBrewingBiz: Schlafly Beer to start marketing on-premise through cool app, beacon technology https://t.co/eU9b60KKrZ @Schlafly

    Log in to Reply
  4. CallMeSnaps says

    April 6, 2016 at 1:22 pm

    RT @CraftBrewingBiz: Schlafly Beer to start marketing on-premise through cool app, beacon technology https://t.co/eU9b60KKrZ @Schlafly

    Log in to Reply
  5. Schlafly says

    April 6, 2016 at 1:21 pm

    RT @CraftBrewingBiz: Schlafly Beer to start marketing on-premise through cool app, beacon technology https://t.co/eU9b60KKrZ @Schlafly

    Log in to Reply
  6. Lorraine Deffenbaugh says

    April 6, 2016 at 11:21 am

    Lorraine Deffenbaugh liked this on Facebook.

    Log in to Reply
  7. John A Kruger says

    April 6, 2016 at 11:21 am

    John A Kruger liked this on Facebook.

    Log in to Reply
  8. kem_saichaie says

    April 6, 2016 at 10:32 am

    RT @CraftBrewingBiz: Schlafly Beer to start marketing on-premise through cool app, beacon technology https://t.co/eU9b60KKrZ @Schlafly

    Log in to Reply
  9. firkin_ron says

    April 6, 2016 at 10:32 am

    RT @CraftBrewingBiz: Schlafly Beer to start marketing on-premise through cool app, beacon technology https://t.co/eU9b60KKrZ @Schlafly

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • State of California Craft Beer: Covid recovery challenged by competition, consolidation
  • MicroStar Logistics launches Network Services Division to manage reusable plastic pallets for the beer Industry
  • Analyst speculates on Heineken acquiring Boston Beer, stock jumps
  • United States Bartenders’ Guild now has access to WOTVS Hospitality Assistance Program

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • CCBA California Craft Beer SummitState of California Craft Beer: Covid recovery challenged by competition, consolidation
    March 23, 2023
  • Koga-brothers-karben4Karben4 Brewing to relaunch Ale Asylum brand
    March 20, 2023
  • 4 steps to understanding the filtration process in craft beer
    March 20, 2023
  • newbelgium_2023_wildnectar-shopping-basket_family_IMG_2Beyond beer: Examples of craft breweries exploring canned cocktails
    March 16, 2023
  • brooklyn 35 featureBrooklyn Lager turns 35 and more beers to know this week
    March 14, 2023
  • Backwoods Brewing to open a 19-acre resort called Party Acres in the Columbia River gorge this May
    March 13, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC