Sierra Nevada Brewing Co. is pleased to announce the addition of Jeff White, a 26-year craft beer and brewing industry veteran, to its talented team. As systems integration director, White will oversee sales order processing, inventory management and legal and information systems functions.
“It’s a bit like Jeff is jumping into a speeding car, but he’ll have no problem helping steer given his impressive background,” said Sierra Nevada Founder Ken Grossman. “Our sales volume fortunately keeps rising, our seasonal beer program grows in complexity and we have a second facility opening soon in North Carolina. Jeff will help champion our commitment to quality, improving and stabilizing inventory flows to ensure we get the freshest beer into drinkers’ hands.”
White was most recently with MillerCoors, spending the last several years focusing on above-premium strategy within its Tenth and Blake Beer Co. He entered the beer industry in the mid-1980s at the Old New York Brewing Co. as a brewer and operations manager. After a brief stint as a packaging supervisor at Anheuser-Busch’s Newark, N.J., plant, he returned to his craft roots. Jeff spent the next 17 years at Boston Beer Co., starting in operations and holding various positions until his most recent as chief operating officer where he oversaw contract packing, transportation, procurement, legal and human resources.
“I have been extremely fortunate in my career to have worked with some great brands, great people and great companies,” said White, “but I have never been more excited than I am to be joining Sierra Nevada. I’ve always admired the company and of course thoroughly enjoyed the beers it’s produced. It’s an exciting time at Sierra Nevada, and it’s very special to be part of such a growing, dynamic brand with all the benefits that come from a family-run business.”