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Small Wisconsin craft brewer purchases two other small Wisconsin craft brewers

March 8, 2016Chris Crowell

Here we go again: Continuing on its never-ending quest for global domination, Wisconsin-based mega brewer Sand Creek Brewing Co. (9,990 bbls annually) bought up two other Wisconsin craft breweries, Furthermore Brewing Co. (1,500 bbls) and Cross Plains Brewing Co. (2,000 bbls). Will Big Beer stop at nothing before it has it all?

Sand Creek BrewingJust kidding. In the age of the big brewery acquisition, seeing some local strategizing like this is pretty great. Furthermore Brewing and Cross Plains have been brewed on contract at Sand Creek for some time now (2006 and 2013, respectively), which will make for a pretty seamless transition and allow for all three brands to take better advantage of economies of scale.

From the La Crosse Tribune:

“Each brewery has its unique take on its style of beers,” Jim Wiesender and Todd Krueger, co-owners of Sand Creek said in a joint statement. “All three breweries together will complement each other’s strengths.

Under the arrangement, finalized in October but announced Tuesday, Furthermore and Cross Plains will operate as subsidiaries of Sand Creek Brewing Co. and retain their names and distributor networks “for the time being.” Both Wayne and Larry Esser of Cross Plains Brewing Co. and Aran Madden of Furthermore will continue on as brewery representatives of Sand Creek and their respective brands, Wiesender and Krueger said.

Be sure to head to the full story in the Tribune for a bunch more details on the breweries and their future together.

 

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  1. brewdistill says

    March 10, 2016 at 7:25 pm

    Small Wisconsin craft brewer purchases two other small Wisconsin craft brewers https://t.co/ENc27lS4lI via @craftbrewingbiz

    Log in to Reply
  2. DenverBeerGuy says

    March 10, 2016 at 12:10 pm

    RT @BeerLawCenter: I’m guessing we’ll see more of this in coming years >> Small WI craft brewer purchases two other small WI brewers… htt…

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  3. BeerLawCenter says

    March 10, 2016 at 12:05 pm

    I’m guessing we’ll see more of this in coming years >> Small WI craft brewer purchases two other small WI brewers… https://t.co/cuqE7b9jpu

    Log in to Reply
  4. ReImagineBrewin says

    March 10, 2016 at 11:35 am

    RT @HughesBrews: Small Wisconsin craft brewer purchases two other small Wisconsin craft brewers https://t.co/NvB0uUb9cs via @craftbrewingbiz

    Log in to Reply
  5. DenverBeerGuy says

    March 9, 2016 at 6:10 pm

    RT @HughesBrews: Small Wisconsin craft brewer purchases two other small Wisconsin craft brewers https://t.co/NvB0uUb9cs via @craftbrewingbiz

    Log in to Reply
  6. HughesBrews says

    March 9, 2016 at 6:09 pm

    Small Wisconsin craft brewer purchases two other small Wisconsin craft brewers https://t.co/NvB0uUb9cs via @craftbrewingbiz

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  7. Gary Pickart says

    March 9, 2016 at 4:36 pm

    Gary Pickart liked this on Facebook.

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  8. DenverBeerGuy says

    March 9, 2016 at 9:40 am

    RT @MidwestIRC: Small Wisconsin craft brewer purchases two other small Wisconsin craft brewers https://t.co/CvMiE43GZD via @craftbrewingbiz

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  9. MidwestIRC says

    March 9, 2016 at 9:35 am

    Small Wisconsin craft brewer purchases two other small Wisconsin craft brewers https://t.co/CvMiE43GZD via @craftbrewingbiz

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  10. Craft Brewing Business says

    March 9, 2016 at 8:50 am

    Ha! Todd is most wise. I believe this lede is a joke. Feel free to read the whole post. Life cannot be captured in one sentence.

    Log in to Reply
  11. William Lane says

    March 8, 2016 at 10:48 pm

    I’m not sure I’d consider a brewery with 10,000 barrels of annual production a “big beer” company. Most analysts have said 2016 will be a year of consolidation.

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    • Craft Brewing Business says

      March 9, 2016 at 8:55 am

      We wouldn’t either. It’s why we said “just kidding” in the next sentence.

      Log in to Reply
  12. Todd Krueger says

    March 8, 2016 at 10:10 pm

    An avalanche starts with a single snow flake!

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  13. Art Smith says

    March 8, 2016 at 12:21 pm

    Art Smith liked this on Facebook.

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  14. Mike Holt says

    March 8, 2016 at 12:21 pm

    Mike Holt liked this on Facebook.

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  15. mtravis63 says

    March 8, 2016 at 11:56 am

    RT @crsimp01: Small Wisconsin craft brewer purchases two other small Wisconsin craft brewers https://t.co/WvnhRCcIyK via @craftbrewingbiz

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  16. DenverBeerGuy says

    March 8, 2016 at 11:39 am

    RT @crsimp01: Small Wisconsin craft brewer purchases two other small Wisconsin craft brewers https://t.co/WvnhRCcIyK via @craftbrewingbiz

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  17. Mitch Ermatinger says

    March 8, 2016 at 11:36 am

    Mitch Ermatinger liked this on Facebook.

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  18. Todd Parker says

    March 8, 2016 at 11:36 am

    Todd Parker liked this on Facebook.

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  19. crsimp01 says

    March 8, 2016 at 11:30 am

    Small Wisconsin craft brewer purchases two other small Wisconsin craft brewers https://t.co/WvnhRCcIyK via @craftbrewingbiz

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  20. Julian Paul Butt says

    March 8, 2016 at 10:52 am

    Julian Paul Butt liked this on Facebook.

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  21. Matt Pratt says

    March 8, 2016 at 10:52 am

    Matt Pratt liked this on Facebook.

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  22. Cooper Sepulveda says

    March 8, 2016 at 10:52 am

    Cooper Sepulveda liked this on Facebook.

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  23. Matthew Fuerst says

    March 8, 2016 at 10:52 am

    Matthew Fuerst liked this on Facebook.

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  24. DenverBeerGuy says

    March 8, 2016 at 10:39 am

    RT @CraftBrewingBiz: Small Wisconsin craft brewer purchases two other small Wisconsin craft brewers https://t.co/Ceho4FHNuo @SandCreekBrew

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