SweetWater Brewing Co. announced a new partnership with one of the world’s largest and best Aquarium’s, Georgia Aquarium, supporting their mission of inspiring awareness and preservation of oceans and aquatic animals worldwide.
“We’re excited to launch this partnership with Georgia Aquarium, one of the largest aquariums in the world as their work on ocean conservation and mission to protect marine life perfectly fits with SweetWater’s long-standing commitment to protect water and critical ecosystems,” said Terry Hopper, VP of Sales, Tilray Beer.
As part of the partnership, SweetWater has released special-edition 12-packs and 12-ounce cans of its flagship beer, 420 Extra Pale Ale, featuring the Aquarium’s branding and ocean-themed art. SweetWater will donate proceeds from the special-edition 420 IPA sales to Georgia Aquarium.
“Joining forces with SweetWater Brewing is a natural fit for Georgia Aquarium, and we’re excited to debut the special-edition 420 Extra Pale Ale cans,” said Hiroshi Okuda, Senior Director of Strategic Marketing and Corporate Partnerships at Georgia Aquarium. “Protecting marine life and aquatic ecosystems is a core value of both our brands, and we can’t wait to kick off this partnership to further advance research and conservation efforts.”
Sales proceeds from the collaboration will help support Georgia Aquarium’s research and conservation efforts both in Atlanta and around the globe. From studying coral propagation to rescuing and rehabilitating sick and injured sea lions in California and tagging whale sharks in the Galapagos, the Georgia Aquarium is committed to the preservation of the ocean worldwide.
SweetWater’s most popular beer, 420 Extra Pale Ale (5.7% Alcohol by Volume), is a West Coast-style ale that delivers fresh hoppy notes of lemon, grapefruit, and pine with a crisp finish. The special Georgia Aquarium packages will be available for a limited time throughout Georgia.