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Two Roots Brewing to buy Michigan’s Rochester Mills brewery to expand its growing cannabis beer footprint

September 10, 2019Chris Crowell

Two Roots Brewing

We just wrote a profile on the bold moves being made by Two Roots Brewing Co., and now there is even more to share as the San Diego non-alcoholic, cannabis beer pioneers have agreed to acquire Rochester Mills Production Brewery, one of the top craft beer producers in the state of Michigan. Rochester Mills Beer Co., a brewpub in Rochester Michigan, is not part of the acquisition and will continue to operate as a separate business.

Through this transaction, Two Roots Brewing Co., a licensed trademark of Lighthouse Strategies, LLC., will expand the Company’s U.S. market presence of Two Roots Brewing Co. Through their “triple threat” portfolio of traditional, non-alcoholic and third-party produced non-alcoholic cannabis-infused craft beers, Two Roots Brewing Co. will be expanding the company’s production capacity by an additional 60,000 bblss annually.

“On the heels of announcing the Company’s move to enter approximately 150 California BevMo! locations, the leading specialty beverage retailer on the west coast, we’re now expanding into the Midwest and Mid-Atlantic. Consumer and retailer response has been tremendous and we are excited to have the opportunity to introduce Two Roots Brewing Co. to a broader U.S. audience.” said Michael Hayford, Managing Member Two Roots Brewing Co., CEO Lighthouse Strategies, LLC. “We are excited to expand our brand presence to Michigan and look forward to integrating with the team at Rochester Mills Production Brewery.”

Rochester Mills Production Brewery was founded in 2012 and quickly became one of the top craft beer producers in the state of Michigan with its signature Milkshake Stout featured in retail stores throughout the Midwest and on tap internationally.

“As the popularity of Two Roots Brewing Co. and Two Roots continues to grow, it has become essential to keep up with the demand. Rochester Mills Production Brewery brings an additional 60,000 bbls annual brewing capacity to meet that,” said Tim Walters, Managing Member Two Roots Brewing, COO Lighthouse Strategies, LLC. “Rochester Mills Production Brewery’s location is key for access and distribution to the Midwest, East Coast and Canadian markets.”

Brewed by master brewers, Two Roots Brewing Co. is available in classic styles, including a Lager, New West IPA, and Wheat, as well as seasonal and limited editions.

“Rochester Mills has always been at the forefront of craft beer innovation. From our legendary Milkshake Stout to Juice Bigalow NEIPA, and our wildly popular 12 Days of Milkshake Stout, Rochester Mills has created many iconic craft beers,” said Earl Smith, CEO of Rochester Mills Production Brewery. “We are excited to join forces with Two Roots Brewing Co. and to forge together, the future of craft beverages.”

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