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USA Today Sports: ‘Yankee Stadium’s craft beer stand is as weak as the team’s opening day lineup’

April 2, 2013Keith Gribbins

baseball and beer
If you love beer by MillerCoors and Anheuser Busch, Yankee Stadium is for you.

We saw this post last night for Opening Day and had to share. USA Today Sports posted about Yankee Stadium’s “Craft Beer Destination,” which apparently is a bit of a misnomer. We’ve been seeing a bunch of interest from craft brewers wanting to get into sports stadiums. Yesterday, we wrote a story on the new 360 End can design from Crown, a technology that allows a beer can’s top to come off completely, a design geared toward stadium use. Pennsylvania’s Sly Fox Brewing Co. will utilize Crown’s 360 End for its Pikeland Pils, which will be offered exclusively at Citizens Bank Park, the home of the Philadelphia Phillies.

But what’s this about Yankee Stadium? Baseball like beer is a great American tradition, so a few fans were disappointed to see the Yankee Stadium’s craft beer selection basically consisted of Big Beer “craft brands” from MillerCoors. We quote USA Today Sports:

New Yankee Stadium now has a “Craft Beer Destination.” The selection befits the stadium itself, artificial and mostly flavorless. Despite what the faux wood paneling would have you believe, none of the four are “craft beers.” All four belong to some form of MillerCoors subsidiary. “Beer” is also deployed loosely. Crispin is a cider. Leinenkugel’s Summer Shandy is beer and lemonade. Blue Moon is a Belgian white beer served with fruit. The “heaviest” beer on tap, Batch 19, is a lager.

Sly Fox Helles 360 End
The 360 End: A new can experience at the Craft Brewers Conference
NoonWhistle_360cantop Crown cbb crop
Illinois’ Noon Whistle Brewing embraces Crown’s 360 End, which allows the entire lid to be removed from cans
Big Beer merger
Here’s really why craft beer is better than Big Beer (A-B InBev and SABMiller merger react)
How Leinenkugel found its fans
Leinenkugel says Miller Brewing has allowed it to reach a national audience

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Comments

  1. DenverBeerGuy says

    April 3, 2013 at 1:26 pm

    RT @seattlebeergirl: [email protected] USA Today: Yankee Stadium’s craft beer stand is as weak as the team’s opening day lineup http:// …

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  2. seattlebeergirl says

    April 3, 2013 at 1:07 pm

    [email protected] USA Today: Yankee Stadium’s craft beer stand is as weak as the team’s opening day lineup http://t.co/1UQJIED8ED

    Log in to Reply
  3. Mak Mam says

    April 2, 2013 at 5:44 pm

    Mak Mam liked this on Facebook.

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