Craft Brewing Business

Professional Insight, Unfiltered

Waste some time enjoying these excellent mini videos from craft brewers on Twitter

Money is tight. Capital is tied up in equipment and product. You’re paying the bills and making some decent dough, but maybe you don’t have a huge marketing budget. So, let’s just say that snagging Benicio Del Toro to look bored yet still cool in your national TV commercials is probably out of the question. You, craft brewer, need to be a little more clever with your time and money. Even the big craft brands understand that social media platforms like Twitter, Facebook, Instagram, Pintrest and Something Awful (What? Just me?) are key, word-of-mouth recommendation communities that can generate a ton of free-ish marketing buzz about your brands. Just check out all these cool mini videos we found on Twitter. They engage with fun, intimacy, education and (thus) more interest in your brand.

Some stats coming ‘atcha: 82 percent of Twitter users watch video content on Twitter; 90 percent of Twitter video views are on mobile; and 25 percent of Twitter users are more likely to discover videos first through their friends. We feel the quick, 30-second max videos below are perfect for Twitter’s platform. They range from drum-playing production employees (above) to hilarious, make-no-sense attention-getters (our favorites). If you’re not interacting with Twitter users via videos like this, you’re losing out on an important marketing tool (one of the few that actually grabs my attention in this horrible boredom we call life).

 

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