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Waste some time enjoying these excellent mini videos from craft brewers on Twitter

June 13, 2016Keith Gribbins

Meet Pat. He’s been with us for over 4 yrs and sometimes on the bottler he zones out. Happiest guy ever! pic.twitter.com/PNBt8dYiQq

— Highlander Brew Co. (@HighlanderBrew) June 9, 2016

Money is tight. Capital is tied up in equipment and product. You’re paying the bills and making some decent dough, but maybe you don’t have a huge marketing budget. So, let’s just say that snagging Benicio Del Toro to look bored yet still cool in your national TV commercials is probably out of the question. You, craft brewer, need to be a little more clever with your time and money. Even the big craft brands understand that social media platforms like Twitter, Facebook, Instagram, Pintrest and Something Awful (What? Just me?) are key, word-of-mouth recommendation communities that can generate a ton of free-ish marketing buzz about your brands. Just check out all these cool mini videos we found on Twitter. They engage with fun, intimacy, education and (thus) more interest in your brand.

Some stats coming ‘atcha: 82 percent of Twitter users watch video content on Twitter; 90 percent of Twitter video views are on mobile; and 25 percent of Twitter users are more likely to discover videos first through their friends. We feel the quick, 30-second max videos below are perfect for Twitter’s platform. They range from drum-playing production employees (above) to hilarious, make-no-sense attention-getters (our favorites). If you’re not interacting with Twitter users via videos like this, you’re losing out on an important marketing tool (one of the few that actually grabs my attention in this horrible boredom we call life).

Greatness in unexpected places. #BretonBrewing pic.twitter.com/yTP8YPCH9r

— Breton Brewing Co. (@bretonbrewing) June 10, 2016

Perfect technique folks, take notes https://t.co/zOb9FkAh6T

— SweetWater Brewery (@sweetwaterbrew) October 13, 2015

Last chance to give in to the dark side of fresh. Grab an Enjoy By 05.04.16 Black IPA and celebrate #MayTheFourth. pic.twitter.com/4pFNrW0L5p

— Stone Brewing (@StoneBrewingCo) May 4, 2016

Ever wondered what it’d be like to be a bag of grain? If yes (which is a little weird), this video is for you!https://t.co/Wj9eWpv4G5

— Goose Island Beer Co (@GooseIsland) April 6, 2016

That moment you realize your beer is magical! #GreenFlashBeer Passion Fruit Kicker: https://t.co/74ykVUBv3e pic.twitter.com/cUaF5xP8Ei

— Green Flash Brewing (@GreenFlashBeer) June 7, 2016

We’re celebrating our 1st Anniversary… Drop in say Hello & give us a taste… https://t.co/x6Fe97YlFn #NiagaraBrew pic.twitter.com/ZhPmhC78Mp

— Niagara Brewing Co. (@NiagaraBrewCo) June 10, 2016

Our new #BBQ sauces are ready for your next cookout. Check out our great recipes:https://t.co/wkKKBAyjDM#CLE #YUM pic.twitter.com/CMGf6QhtKE

— GreatLakesBrewingCo. (@GLBC_Cleveland) May 13, 2016

#BehindTheScenes #BreweryLife @TritonBrewing Pre-run adjustments to flow rates on @WGCans canner @Tattoos_n_Brews pic.twitter.com/187KepDE99

— Athena Scholl (@Arieschura) June 9, 2016

Friday Friday Friday Friday!! #thisisrhinegeist #jumpforjoyday pic.twitter.com/raA6Wf1oUa

— Rhinegeist (@rhinegeist) June 3, 2016

The wait is over. Traverse City Barrel Cherry Third Coast Old Ale is now on tap at Bell’s #EccentricCafe. pic.twitter.com/Hm7z8h4vRW

— Bell’s Brewery, Inc. (@BellsBrewery) May 16, 2016

A @DaleJr #DalesPaleAle toast to his @JRMotorsports @NASCAR_XFINITY race WIN at @RIRInsider. #daleyeah! pic.twitter.com/4orqifFpF5
— Oskar Blues Brewery (@oskarblues) May 10, 2016

Fermentation at its finest!! #crankupyourcraft pic.twitter.com/SowNYcj8jS

— Cranker’s Brewery (@CrankersBeer) June 9, 2016

Happy Friday, Chicago! Who’s looking forward to a @BrooklynBrewery #SummerAle today? pic.twitter.com/CY0kX0EYre

— Lakeshore Beverage (@LakeshoreBev) June 3, 2016

Off to the races? Bring your cooler bag, 20% off through tomorrow.https://t.co/XqPTunE0Qs pic.twitter.com/sBEMzCqZKM

— Flying Dog Brewery (@FlyingDog) May 7, 2016

Fresh from the #DRYHOP chamber @bigrigbrewery ALPHA BOMB IPA is no longer sold out! pic.twitter.com/1KC576GBTB

— Bigrig BrewmasterLON (@BrewmasterLon) May 11, 2016

Now available anywhere #BretonBrewing pic.twitter.com/qnN6QVAEF0

— Breton Brewing Co. (@bretonbrewing) June 10, 2016

Just scored 30 new-to-us red wine barrels from Napa. Another arrow in our #SplinterSeries quiver. #troegsway pic.twitter.com/vY72VvSNIX

— Tröegs Brewing (@TroegsBeer) May 17, 2016

Pack it up, pack it in, let the long weekend begin! ???? #friday #memorialday #lovebeerlovelife pic.twitter.com/IDcsyPiTYG

— Harpoon Brewery (@harpoonbrewery) May 27, 2016

Aztec Mexica Dancers LIVE from the #ACBHeritageFest main stage! pic.twitter.com/C66cKBsMOI

— Angel City Brewery (@AngelCityBeer) May 15, 2016

#BehindTheScenes #BreweryLife @tritonbrewing I find this rotating #Trident oddly mesmerizing. pic.twitter.com/LjxbrA0IYP

— Athena Scholl (@Arieschura) May 26, 2016

A fresh batch of Hop Nosh Tangerine IPA taking a spin on the bottling line. #HopOutForANosh pic.twitter.com/Svq04jOhZB

— Uinta Brewing (@UintaBrewing) April 28, 2016

Do you follow us on Snapchat? Because we r really cool on Snapchat. We’re @newbelgium (on Snapchat). #Snapchat pic.twitter.com/X3oIxg9XWQ

— New Belgium Brewing (@newbelgium) May 27, 2016

The belly of our @KronesAG bottling beast! Barrel-aged 471 Eureka! bottles getting cleaned, filled, capped & rinsed! pic.twitter.com/zt7GMQ9Ucy

— Breckenridge Brewery (@BreckBrew) May 27, 2016

A little extra pick-me-up to get you through #humpday. #revvedupbrew #coffeebrownale @DarkMatter2521 pic.twitter.com/mcrHuwrGKo

— Revolution Brewing (@RevBrewChicago) May 18, 2016

 

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  1. Jessica McDonald says

    June 15, 2016 at 4:06 pm

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    June 14, 2016 at 3:51 am

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  4. CraftbeerRPD says

    June 13, 2016 at 10:01 pm

    RT @CraftBrewingBiz: Waste some time enjoying these excellent mini videos from craft brewers on Twitter. https://t.co/HnBdKEn6pA

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  5. Marcel Cunha says

    June 13, 2016 at 7:51 pm

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    June 13, 2016 at 11:36 am

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  11. beerwinnipeg says

    June 13, 2016 at 10:45 am

    RT @CraftBrewingBiz: Waste some time enjoying these excellent mini videos from craft brewers on Twitter. https://t.co/HnBdKEn6pA

    Log in to Reply
  12. DenverBeerGuy says

    June 13, 2016 at 10:32 am

    RT @CraftBrewingBiz: Waste some time enjoying these excellent mini videos from craft brewers on Twitter. https://t.co/HnBdKEn6pA

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  13. NJWineandBeer says

    June 13, 2016 at 10:31 am

    RT @CraftBrewingBiz: Waste some time enjoying these excellent mini videos from craft brewers on Twitter. https://t.co/HnBdKEn6pA

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