In 1996, when craft beer was still a foreign term and San Diego County was home to only a handful of breweries, the Chapman brothers Ron and Rick opened a brewpub in their hometown of Coronado. Coronado Brewing Co. became renowned for its abundantly hoppy West Coast-style ales, which are available today in 14 U.S. states and 12 countries.
But in craft beer, 1996 might as well be 1896. The influx of thousands of new breweries, and the evolving tastes of customers means even a brand like CBC must evolve – which is what they did in 2019 with Weekend Vibes, now its flagship IPA brand.
“As we approach the five-year anniversary of launching Weekend Vibes, we are reminded of the tremendous impact it has had on our journey,” says Clinton Smith, COO of Coronado Brewing Company.
To both commemorate this success and keep the “good vibes” going, Coronado is launching BIG Weekend, a double IPA that Smith feels marks a new era for the brand and builds upon the unparalleled success of Weekend Vibes. At 8.8% ABV, BIG Weekend delivers a robust and vibrant flavor profile, while maintaining the bright and refreshing notes.
“BIG Weekend not only pays homage to that legacy, but also marks an exciting new chapter,” he says. “The passion and excitement within our team for this launch mirror the energy of Weekend Vibes’ debut. We are immensely proud to introduce BIG Weekend to our community, capturing new enthusiasts and extending our family of fans.”
The brand’s tagline, “Here’s to living in the moment. Let’s make it a BIG Weekend,” encapsulates the spirit of embracing life’s pleasures to the fullest. BIG Weekend seizes the essence of celebration and camaraderie and is destined to become an essential companion for those seeking to elevate their weekend adventures
Extending the Weekend
The launch of BIG Weekend marks the dawn of a vibrant “Weekend Brand Family” within the CBC portfolio. This new extension is a testament to the exceptional success of Weekend Vibes, CBC’s flagship IPA brand that has resonated strongly with consumers since 2019.
Coronado Brewing’s Q2 2023 sales performance offers undeniable evidence of the brand’s magnetism. With a remarkable +12.1% growth*, Weekend Vibes has continued to perform year after year, driving sales as a dominant brand within the company’s portfolio. This exceptional performance over the 4-year period fueled the vision of creating a Weekend Brand Family, a testament to the brand’s ability to forge connections, spark joy, and define the spirit of weekends for craft beer enthusiasts.
Check out these recent Wholesaler stats…
Q2 2023 Wholesaler Shipments:
- Q2 2023 +30.8% (Volume),
- Q2 2023 +37.7% (Revenue)
- Beer +27.7%
- Q2 2023 Top Growth Brands: Weekend Vibes +12.1%, Salty Crew +24.7%, Orange Ave Wit +100.5%
- Weekend Vibes #1 overall selling brand in the portfolio in Q2.
- Salty Crew 12-packs fastest growing product in the portfolio in Q2 +302.1%
- Orange Ave Wit produced top overall brand growth of +100.5%
- Q2 2023 Depletions +14.7%
- Beer +11.4%
- Q2 2023 Top Growth Brands: Weekend Vibes +11.2%, Salty Crew +14.0%, Orange Ave Wit +58.4%
More on BIG Weekend
BIG Weekend is initially available in the convenient 16 oz 6-pack can format, line-priced alongside its revered sibling, Weekend Vibes. As the journey unfolds, a 19.2oz can option is set to grace the scene in early 2024, presenting patrons with even more ways to savor the BIG Weekend experience. With every sip, CBC reinforces its commitment to innovation, excellence, and creating unforgettable moments that unite people over great craft beer.
Alongside the company’s powerhouse IPAs, Orange Ave Wit and Salty Crew Blonde continue to shine. CBC’s own legacy brand, Orange Ave Wit is up +100.5% in Q2 thanks in part to its updated 16 oz can package. With new 12 oz 12-packs and 19.2 oz cans available, Salty Crew Blonde also showed solid trends up +24.7% in the second quarter.
Coronado Brewing Company continues to evolve, setting trends and elevating the craft beer landscape. As BIG Weekend finds its place alongside Weekend Vibes, the brand embarks on an exciting journey, igniting passion, flavor, and camaraderie among craft beer aficionados nationwide. Indulge in a BIG Weekend and discover the true essence of what it means to seize the moment.