Big Wood Brewery, a new player on the craft beer scene, just launched four of its award-winning craft beers in Rexam 16- oz cans — Jack Savage, Morning Wood, Bark Bite and Bad Axeare.
“Our cans are a great way for Big Wood Brewery to bring its unique craft beers to the masses,” said Rich Grimley, president and chief executive officer of Rexam Beverage Can Americas Inc. “They enable the brand to attract attention on store shelves with colorful, reflective graphics while also securing beverage integrity by keeping out the light. Cans just make good business sense as well with superior recycling, filling, distribution and retail display economics.”
Jack Savage American Pale Ale is made from all American hops, while Morning Wood Coffee Stout is brewed with Fuggle, Cascade hops and hints of oatmeal and chocolate. Bark Bite India Pale Ale is brewed with citrus hops and delivers a big refreshing bite. Bad Axe Imperial IPA mixes Columbus and Centennial hops for a pale amber that goes down easy.
“We always knew we wanted to launch our unique craft beers in cans,” said Jason Medvec, president of Big Wood Brewery. “Cans provide complete protection from light that helps preserve freshness. They also offer us a lot more space to tell our branding story. Through our partnership with Rexam, we have the perfect package for our beers.”
Big Wood Brewery also benefits from the many additional advantages of cans including portability, durability and the fact that cans are recycled at more than double the rate of any other beverage package.
Big Wood Brewery beers in cans are currently available at bars, restaurants and retailers across Minnesota, Wisconsin and North Dakota.
The jump to cans make sense for a brand like Big Wood. Founded in 2009, and based in White Bear Lake, Minn., Big Wood Brewery is a licensed production brewery that produces distinctive craft brews for distribution throughout the Midwest and touts its edgy yet playful brand image and name among its most distinguishing factors.
Rexam is a global consumer packaging company and is one of the leading global beverage can makers as well as a player in rigid plastic packaging for healthcare applications. Rexam has 67 plants in 24 countries and employs 11,100 people.