• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Craft Central announces dedication to craft beer distribution in North Carolina

March 3, 2015Keith Gribbins

Caffey_Craft-Central-logoThat title above sounds like an admirable mission. Plus, Craft Central sent us a cool trucker hat and beer glass, so we thought, hey, why not mention their news? They seem like nice folks, although sometimes looks can be deceiving.

Well, two of North Carolina’s largest beer distributors, Caffey Distributing and Carolina Premium Beverage, have created Craft Central, a new division dedicated to the sale, distribution and proliferation of craft beer. Since its launch in November 2014, Craft Central has brought craft brewers such as Ballast Point Brewing Co., Epic Brewing Co., DuClaw Brewing Co. and Olde Hickory Brewery to the Triad and Charlotte region of North Carolina. This is in addition to their portfolio of 18 craft brand, including brands from Foothills Brewing, New Belgium Brewing Co. and SweetWater Brewing Co.

“Craft Central is about more than being a distributor,” said Chris Caffey, president and CEO of Caffey Distributing and Carolina Premium Beverage. “It’s about the culture and beer. We want to educate beer lovers and allow them to have an experience with it. North Carolina has amazing beer culture, and we want to tap into those who are passionate, those who can help us find the best beers from around the world.”

According to the press release:

The mission of Craft Central is to sell beer in a way that’s never been done before by a beer distributor. It is tapping directly into the beer culture to generate excitement, educate new craft beer drinkers and attract new brands. Craft Central is dedicated to its customer’s customer. Craft Central intends to raise the North Carolina beer consumer’s excitement and depth of knowledge. It will do this in several ways, from point-of-sale education, social media initiatives and original craft beer content to tastings, beer festivals and one-of-kind beer experiences. With these efforts combined with Caffey and Carolina Premium Beverages distribution saavy, Craft Central hopes to bring even more craft beer to the area in 2015.

Good luck, guys. At the very least, you certainly have good taste in caps and glassware.

brewoptix-logo-large-black
DuClaw exec debuts online order management system for small to mid-sized breweries (free to try for a month)
Craft brewing distribution
Distribution update: Arches Brewing hits Georgia grocery stores, Yuengling opens Kentucky, DuClaw expands to Indiana and more
SweetWater Lineup Compressed
Atlanta brewing maverick (SweetWater) conquers cool cities in the Lone Star State (Texas)
DuClaw Brewing
DuClaw Brewing expands distribution via Ohio Valley Wine & Beer

Reader Interactions

Trackbacks

  1. Craft Central announces dedication to craft beer distribution in North Carolina | GlobalBrew ERP Brewery Software says:
    March 3, 2015 at 2:03 pm

    […] That title above sounds like an admirable mission. Plus, Craft Central sent us a cool trucker hat and beer glass, so we thought, hey, why not mention their news? They … Read More […]

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • TapRm testing out robots for contactless beer delivery in New York
  • Expansion by franchise’n: How Voodoo Brewing is scaling its business nationwide
  • Sustainable distilling: ReBru Spirits upcycles dated craft beer into spirits
  • Montclair Brewery fights racial injustice with Black is Beautiful proceeds

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Voodoo-RaintreeExpansion by franchise’n: How Voodoo Brewing is scaling its business nationwide
    January 25, 2021
  • Beer rebrands continue: Ballast Point, Fremont, New Glory and Blue Point (also, enjoy some tips for your refresh)
    January 21, 2021
  • virginia-beer-co-renovationHow Virginia Beer Co. used the shutdown to overhaul its facility (and keep people employed)
    January 19, 2021
  • Clean air, clean beer: New Ingersoll Rand oil-less reciprocating air compressors are ideal for breweries (aeration to canning)
    January 18, 2021
  • Non-alcoholic beer brand Athletic Brewing closes $17M+ in funding with famous backers, selects Crafted ERP, eyes big growth
    January 18, 2021
  • Watch: This awareness video on human trafficking from beer wholesaler Markstein Sales will move you to action
    January 14, 2021

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2021 · CBB Media LLC

Continue ...

sponsored by