• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Founders Brewing asked to create label for Gerald R. Ford aircraft carrier christening

November 6, 2013Keith Gribbins

Gerald Ford label for Founders Brewing
Gerald R. Ford (CVN 78) is the first of a new class of aircraft carriers, the first new design since USS Nimitz, which was launched in 1972. Cheers to that.

Founders Brewing Co. created a special label for its Pale Ale, saluting the christening of the Gerald R. Ford (CVN 78) aircraft carrier, named for the 38th President of the United States who grew up in Grand Rapids, Mich. During the week of November 3, this special label Pale Ale will be on draft, along with commemorative postcards.

“When we got the call from the folks at Newport News Shipbuilding, asking us to make a special label for this event, it was one of those things that gives you goosebumps,” said Founders Co-Founder Dave Engbers. “Gerald R. Ford is a hugely important figure in the Grand Rapids community. We make beer. We aren’t in the business of running a nation — nothing near it. But we’ve done what we can to build our company on values exemplified by Ford, particularly integrity and authenticity. It’s such an honor to be involved in this christening.”

The beer will be served at a private christening dinner on Fri., Nov. 8. The christening ceremony will be held on Sat., Nov. 9, at Newport News Shipbuilding, where the ship is being constructed. President Gerald R. Ford’s daughter, Susan Ford Bales, will serve as the ship’s sponsor, performing the traditional honor of breaking a bottle of American sparkling wine across the ship’s bow during the ceremony. The dry dock in which CVN 78 was structurally built was flooded, preparing the ship for launch in the days following her christening. The christening ceremony will be held in front of the ship’s bow.

Gerald R. Ford (CVN 78) is the first of a new class of aircraft carriers, the first new design since USS Nimitz, which was launched in 1972. Redesigned from keel to mast, the ship will be able to launch aircraft more quickly while costing less to maintain, saving the Navy a projected $4 billion over the ship’s 50-year life span.

The christening will be streamed online at www.thefordclass.com for those who want to watch from home.

These Oktober tabletop can seamers are perfect for to-go orders
Founders packages last CBS and premium lager Solid Gold in customized 12-oz glass bottles by Ardagh Group
Founders GreenZebra ArtPrize
Watch Founders Jacob Wiseheart paint the label for ArtPrize benefit beer Green Zebra
Founders Brewing
Founders Brewing continues westward distribution, expanding into Montana in April

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Eastern Market Brewing announces Elephant & Co. self-serve taproom expansion in former Founders Detroit location
  • Let’s take a look at California Wild Ales new Point Loma brewery and taproom
  • Registration is now open for the first Vermont Craft Brewers Conference (Nov 9-10 in Lake Champlain)
  • Distribution update: Craftwell Cocktails arrive in Idaho + moves from Resident Culture, Good Dogg and more

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Let’s take a look at California Wild Ales new Point Loma brewery and taproom
    September 25, 2023
  • Distribution update: Craftwell Cocktails arrive in Idaho + moves from Resident Culture, Good Dogg and more
    September 25, 2023
  • insurance-risk-exposureReflections in risk: How craft brewing risks evolved the past decade
    September 21, 2023
  • Watch how the bacteria in Bell’s Cube wastewater facility are raised on craft beer
    September 20, 2023
  • Can Transport (1)Cheers to 10 Years: Paradox Brewing asks the key questions to revamp retail strategy
    September 19, 2023
  • Ziemann Holvrieka Managing Director Florian Schneider discusses the brewing equipment brand’s relaunch
    September 14, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC