New Belgium Brewing Co. may be known for its fat-tired mountain bikes, but now it’s decided to take its craft beer ocean-side. The Fort Collins-based brewery is aiming to surf some of its mainland success over to Hawaii, in hopes of enjoying a few more waves of growth.
New Belgium just announced an exclusive partnership agreement with Young’s Market Co., to start selling beer in Hawaii in February, 2016. New Belgium will launch with 6-pack bottles of Fat Tire, Ranger IPA, Rampant Imperial IPA and Seasonal Release as well 12-pack cans of Fat Tire and Ranger. Fat Tire bombers and draft Fat Tire, Ranger, Seasonal and Lips of Faith will round out the initial portfolio offerings.
“New Belgium is extremely excited to be partnering with Young’s Market Company in the state of Hawaii,” said New Belgium Regional Sales Director, Scotty Prawalsky. “They are a family-owned company with a long history of success on the islands. We are stoked to be working with them to help grow the craft beer scene in the Aloha State.”
Founded in 1888, Young’s Market Co. is the premier distributor of fine wines, spirits and selected beverages in the western United States, with operations in Alaska, Arizona, California, Hawaii, Idaho, Montana, Oregon, Utah, Washington and Wyoming.
“Young’s Market Company is so thrilled to be working with New Belgium Brewery,” said Senior Vice President of Business Development Philana Bouvier. “They are the fourth largest craft brewer in the United States, and soon visitors from all over the world will have the opportunity to enjoy a New Belgium Beer as part of their Hawaii experience.”
New Belgium beers are scheduled to be available throughout the islands as of February 15, 2016.