New Holland Brewing announces distribution in Tennessee

This Michigan family of Mad Hatter beers is invading Tennessee. We say lock up your sons and daughters (so you can get to the store first).

Tennessee has tossed around its fair share of craft brewing hurdles. Last year, the state’s craft breweries fought for (and won!) changes to an old school regulation that set its state beer tax as the highest in the nation. This year, Tennessee brewers and distributors have set their sights on increasing the allowable alcohol by volume (ABV) limitations on grocery store sales. Well, until that happens, we’re happy to announce Tennesseans can celebrate a small victory — some new Michigan-inspired brews hitting the Volunteer State. These states have a strong kinship, said Fred Bueltmann, VP of sales and marketing for New Holland Brewing Co.

“We feel a strong connection to Tennessee and the Smokey Mountain region,” he said. “The music, food and drink scene is rich with culture. We love the balance between celebrating tradition and artfully creating new experiences. We feel our brand will be at home here, and we’re glad we finally have the capacity to bring both beer and spirits to the state.”

Holland, Michigan-based craft brewery and artisan distiller New Holland Brewing has announced plans to distribute their products to Tennessee beginning mid-March. They will be hosting a handful of events in Nashville to celebrate their launch in the Volunteer State and their products will be available anywhere craft beer and artisan spirits are sold.

“We’re heading down to some fun launch events in Nashville and Knoxville first, with Chattanooga to follow shortly,” said New Holland National Accounts Manager for Beer Clay Cooper. “We look forward to planning Memphis for later in the year.”

New Holland has tapped Nashville-based, Lipman Brothers, partnered with RS Lipman, as their distributors for the initial territory.

“The Lipman organizations have tremendous heritage paired with dedicated service and an appreciation for craft,” Bueltmann said.

New Holland will release its year-round series of craft beer (Mad Hatter IPA, Sundog Amber Ale, Full Circle Kolsh, Monkey King Saison, The Poet Oatmeal Stout and Dragon’s Milk Barrel-Aged Stout) and spirits (Beer Barrel Bourbon, Knickerbocker Gin and Hatter Royale Hopped Whiskey), as well as several seasonal offerings.