The craft beer canning trend continues. Oskar Blues Brewery announced that it will release Mama’s Little Yella Pils in the 19.2-oz single serve royal pint can at the Craft Brewers Conference next week in Washington, D.C., March 26 – 30, before heading out to beer lovers throughout the brewery’s 31-state distribution area in April.
Mama’s Little Yella Pils is Oskar Blues’ second offering in the single-serve can following the unveiling of Dale’s Pale Ale as its first beer in a can packaged for the 2012 Great American Beer Festival. The innovative stovepipe-sized Dale’s Pale Ale has experienced sales success at convenience stops such as QuikTrip in Arizona and Shell GoCo in Ohio while also being a natural fit in iconic music venues like Red Rocks Amphitheater and Denver’s historic Fillmore Auditorium, as well as with spring training baseball venues in Arizona.
“We’re in it to continue breaking boundaries of the craft-can package, taking it to places it hasn’t been before. Concert venues, sports stadiums and the outdoors are where we kicked this whole thing off in 2002, so the single serve stovepipe is a natural fit,” said Dale Katechis, founder of Oskar Blues.
Ball Corp. is the only can manufacturer in North America to make the Royal Pint, which is approximately the height of a 24-oz. can and the diameter of a 16-oz. can. Oskar Blues remains the only brewer (craft or otherwise) in North America who uses the unique 19.2-oz single-serve can.
Get your hands on both the new 19.2-oz Mama’s Little Yella Pils and Dale’s Pale Ale cans throughout the Craft Brewers Conference. Craft Brewing Business will be on hand at the Craft Brewers Conference to bring you the latest updates from the conference floor.