After doing some thoroughly extreme activities (like catching a killer wave or conquering the fresh powder of a halfpipe), you probably want your beer in a can. It’s just more portable when it comes to exploring those exotic activities and destinations. So it only made sense for San Diego’s Saint Archer Brewing Co. to release its major beers in cans, noting the company was founded on a unique strain of world-class brewers and extreme sports junkies.
“Saint Archer grew out of our common love of surfing, skateboarding, snowboarding — and great beer,” said Josh Landan, president and founder. “Most of us camp, fly-fish or hike too. California epitomizes the notion of an ‘outdoor-lifestyle state.’ Enjoying a cold one while sitting on a log with your friends after an evening surf session is one of life’s great pleasures. With the new cans, we don’t have to worry about accidentally leaving shards of glass around or packing heavy empties up the trail. We hope that our customers will appreciate this new offering as much as we do.”
Saint Archer announced that its four flagship brews will now be offered in cans as well as bottles:
The growth of canned beer offerings within the craft brew set has already been featured by mainstream outlets such as NPR, Forbes, Food and Wine, Epicurious and others. Many of the nation’s top craft outfits already offer their product in cans — some of them exclusively in cans — so Saint Archer is thankful to the vanguard breweries, especially Oskar Blues Brewery, that sparked the Can Revolution.
“Hats off to those guys for having the guts to do this way back in 2002. They knew they had something solid and we think that even the most diehard beer fanatics have come around by now,” said Yiga Miyashiro, director of brewing operations in a press release..
To celebrate the launch and illustrate this logical transition for the brand, the Saint Archer team made this short film documenting a skate/surf road trip up the California coast.