“When you go into a recycling stream, they’d rather have cans than any other substrate,” explains John Hayes, CEO for can-makers Ball Corp., in the video above. Ball and client Oskar Blues Brewery, which claims to be “the original craft brew in a can,” have pulled together this lengthy five-minute mini movie on the benefits of aluminum when it comes to minimizing environmental impact for beverage makers. Cans can be completely recycled and be back on store shelves in 60 days; new cans can use up to 70 percent recycled content, says the Aluminum Association. Bottles require more energy in the recycling process. Also, glass weighs more, leaving a larger carbon footprint when it comes to transport. Plus, for some odd reason, people just naturally recycle cans more.
Read more about the benefits of cans vs. bottles here, and then watch the video above. It’s worth noting you can avoid much of the environmental impact of any packaging vessel by drinking local beers, capitalizing on reusable growlers and visiting a brewery or bar to drink on tap.