Satellite Logistics Group (SLG), a supply-chain solution provider for the beverage industry, announced that Chris Spradley has joined the company as craft brand account manager.
In this newly created position, Spradley will serve as a liaison between craft beer customers and the company’s innovation, technology and business development areas. His first priority will be to introduce existing and potential SLG customers to the company’s KegID asset-tracking capability and demonstrate how it can help them to maximize keg use, improve accountability and minimize loss rates. SLG added the asset-tracking technology earlier this year with the company’s acquisition of AnotherRound Apps.
Spradley is well known to craft beer aficionados. He is the co-host of a weekly radio show focused on beer and beer culture and recently launched “Destination Beer,” a new television series for craft beer lovers. His extensive industry background includes experience in sales, marketing and distribution as well as restaurant management. Most recently, Spradley served as president of Craft Beer Consultants LLC, working with clients such as Smashburger and Rahr & Sons Brewing Company. He is a certified beer server and has passed the tasting portion of the Certified Cicerone beer sommelier exam.
“Chris brings a wealth of knowledge to the table. He is widely respected for his technical understanding of craft brewing,” said Kevin Brady, SLG president and CEO. “Chris is also very passionate about the industry and eager to help brewers address their supply chain challenges. He will be an invaluable resource as we introduce customers to Bev360™, our scalable suite of supply chain solutions.”