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Widmer Brothers announces beer lineup, new packaging

January 16, 2013Chris Crowell

Widmar Brothers new packaging
Widmer Brothers debuts new beers and new packaging

Widmer Brothers Brewing is releasing two brand new beers and re-releasing three old favorites in 2013 while also changing up the look of its packaging.

The two brand new Widmer Brothers beer are the Columbia Common Spring Ale, the new recurring spring seasonal from the brewery, and Chocolate Russian Imperial Stout ‘13, a version of KGB Russian Imperial Stout brewed with Ecuadorian cocoa nibs. Additionally, three fan favorites will return as part of the brewery’s spring lineup: O’Ryely IPA, KGB Russian Imperial Stout and Raspberry Russian Imperial Stout ‘13.

“Our team is looking forward to introducing some new beers and bringing back some old favorites to kick off the year,” said Rob Widmer, co-founder of the brewery. “The best part is that each beer has a great story. KGB has been a favorite of ours for almost 15 years. Columbia Common is a great version of the common beer style brewed with Columbia hops, a variety that was recently saved from extinction. O’Ryely IPA was so well-received in our Rotator IPA Series last year that we had to bring it back. Then we have the two Brothers’ Reserve Russian Imperial Stouts, Raspberry and Chocolate, which are rich and complex takes on the style.”

Widmer Brothers also updated its packaging with these new beers to distinguish the seasonal offerings from other beers in the lineup, and to clearly call out the different beers released throughout the year as part of the brewery’s Rotator IPA Series.

“We are really excited about the new bold, colorful and informative packaging planned for 2013,” said Lorin Gelfand, brand manager. “We’ve received a lot of helpful feedback about our packaging since early 2011, when we made some significant packaging changes, and the new look will help our fans easily identify our seasonal releases and the different Rotator IPAs we’re planning to release throughout the year.”

Coinciding with the new releases, Widmer Brothers is changing the name of Series 924 to the W Series. The W Series includes Pitch Black IPA and Nelson Imperial IPA as year-round offerings and three limited releases throughout the year, beginning with this month’s release of KGB Russian Imperial Stout. The brewery is also retiring the Alchemy Project and will release beers previously included in the Project (Raspberry Russian Imperial Stout, Old Embalmer Barleywine and Barrel Aged Brrrbon) as part of the Brothers’ Reserve Series beginning in 2013.

Portland, Ore.-based Widmer Brothers Brewing introduced the first American-style Hefeweizen; today, the unfiltered cloudy beer is the company’s signature brew and one of the best-selling wheat beers in the country.

Some more information on the five releases:

Columbia Common Spring Ale

Malts: 2-Row Pale, Munich 20L, Caramel 40L, Chocolate Malt
Hops: Alchemy, Columbia, Willamette
Original Gravity: 11.75 Plato
IBU: 32
ABV: 4.7%

O’Ryely IPA

Malts: Pale, Carapils, Caramel 10, Rye, Caramel Rye
Hops: Alchemy, Nelson Sauvin, Galaxy
Original Gravity: 15 Plato
IBU: 50
ABV: 6.4%

KGB Imperial Stout

Malts: Pale, Roast Malt, Caramel 60L, Midnight Wheat, Chocolate Malt
Hops: Alchemy, Willamette, Zeus, Cascade
Original Gravity: 21.5 Plato
IBU: 70
ABV: 9.3%

Raspberry Russian Imperial Stout ‘13

Malts: Pale, Roast Malt, Caramel 60L, Midnight Wheat, Chocolate Malt
Hops: Alchemy, Willamette, Zeus, Cascade
Original Gravity: 21.5 Plato
IBU: 70
ABV: 9.3%

Chocolate Russian Imperial Stout ‘13

Malts: Pale, Roast Malt, Caramel 60L, Midnight Wheat, Chocolate Malt
Hops: Alchemy, Willamette, Zeus, Cascade
Original Gravity: 21.5 Plato
IBU: 70
ABV: 9.3%

 

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