Hey Michigan, Deschutes Brewery announces additional territory assignments

Grab a cool Deschutes brewski, Michigan. Might we suggest the Mirror Pond IPA?

When it comes to craft beer, Oregon and Michigan could be kin. Both are beautiful nature realms where hops thrive. The two states have cities considered craft beer meccas. And both places have Deschutes beers on tap. In fact, Bend, Ore.-based Deschutes Brewery will be distributing to even more locales in Michigan soon.

Deschutes recently announced its craft beers will be available in more areas of Michigan beginning Sept. 1. The Oregon-based brewery will partner with Alliance Beverage for distribution of its beers along the Western Shoreline, Fabiano Brothers for the Central Michigan area and Daniel L Jacob & Co. for Ann Arbor South. This move substantially expands Deschutes’ footprint in Michigan.

“We knew it would take us awhile to fill in Michigan, but it was always about making the right decisions instead of quick ones,” said Stacy Denbow, business development director for the brewery. “I’m confident in our new partnerships and we’re excited to expand our presence in the state.”

Initially, Deschutes Brewery will offer Mirror Pond Pale Ale, Black Butte Porter, the nation’s number one selling craft porter, Inversion IPA, and its winter seasonal, Jubelale. In addition, Deschutes will offer Variety Packs in 12-packs and Obsidian Stout Nitro exclusively on draft.

“We are thrilled to launch these new territories to coincide with our new packaging,” Denbow continued. “And the Variety Pack will feature two brands, Pinedrops IPA and Armory XPA, that you won’t be able to find in any other format.”

These new areas of Michigan will round out the brewery’s geographic expansion for 2015.