• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Deschutes Brewery expands distribution into the Motor City

April 14, 2015Keith Gribbins

Deschutes Brewery Distribution Iowa
Grab a cool Deschutes brewski, Detroit. Might we suggest the Mirror Pond pale ale?

As the most populous city in Michigan and the largest city on the United States-Canada border, Detroit is a great city to sell your beer. Deschutes Brewery thinks so. The Bend, Ore.-based brewery announced its craft beers will soon be available in Wayne County, Mich., beginning June 1, 2015. The Oregon-based brewery will partner with West Side Beer Distributing’s Romulus Office for distribution of its beers in the South Detroit area. This move expands Deschutes’ presence in Michigan beyond its fall 2014 distribution in Grand Rapids, E. Lansing and Kalamazoo.

“We’ve seen a tremendous amount of excitement since our Western Michigan launch last fall, complemented by great execution from West Side Beer,” said Stacy Denbow, business development director for the brewery. “Our fans in Michigan are passionate about their craft beer and we’re looking forward to them being able to get Deschutes in the Detroit area now.”

Beer is slated to arrive June 1 in the SE corner of Wayne County serviced by West Side. Initially, Deschutes Brewery will offer Mirror Pond Pale Ale, Black Butte Porter, the nation’s number one selling craft porter, Fresh Squeezed IPA, and its summer seasonal, Twilight Summer Ale. The beers will be available only on draft until fall of 2015 when they will be release in six-packs.

“We’ve been preparing to expand our distribution area in Michigan over the past couple of years, but we always want to make sure we can provide adequate supply to our fans and partner with wholesalers that share our core values,” Denbow continued. “We’re hoping to soon open more of the Detroit Metro area, and eventually move into the rest of the state. It’s important to us to take our time, assess the situation thoroughly and do what is best for our customers there.”

Deschutes launched in Ohio, Kentucky, Central and Western Pennsylvania and Wisconsin last year. State College, Pa., and parts of Michigan will round out the brewery’s geographic expansion for 2015.

Deschutes Brewery Distribution Iowa
Hey Michigan, Deschutes Brewery announces additional territory assignments
deschutes brewery employee stock ownership
Deschutes Brewery announces launch events for Western Michigan
Deschutes Brewery teams up with the Portland Trail Blazers, creating cool plaid cans of Rip City Lager
Michigan State Capitol
Michigan close to increasing self-distribution limit for craft breweries in state

Reader Interactions

Comments

  1. crsimp01 says

    April 15, 2015 at 8:54 am

    Deschutes Brewery expands distribution into Detroit http://t.co/PMRl7JzRuV via @craftbrewingbiz

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Anderson Valley Brewing promotes price stability amid Big Beer price hikes: ‘We actually like our customers’
  • Ohio how has 400 craft breweries! Here are some other Buckeye beer stats to know
  • IBA hits milestone – 1 million bbls of buying power – what’s next for the co-op?
  • Plastic can carrier recycling co-op debuts in Chicago

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • The-IBA-TeamIBA hits milestone – 1 million bbls of buying power – what’s next for the co-op?
    May 19, 2022
  • 2022 beer branding trends part 1: reinvention
    May 17, 2022
  • satisfaction surveysAre brewery employees happy? Depends on the department
    May 16, 2022
  • Male hand closes hatch of brewery tankUnfiltered: Do I need to clean tanks between transfers?
    May 11, 2022
  • Hard seltzers: Achieve high alcohol fermentations in a clean and neutral way with the proper nutrient aids
    May 9, 2022
  • Paxton Products uses air and ionization to rinse and dry beer bottles and cans
    May 9, 2022

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2022 · CBB Media LLC

Posting....