Craft beer-focused events are a great way to extend your brand’s customer base, as well as have a ton of fun. Just check out what Deschutes Brewery has lined up to correspond with its soon-to-launch distribution in Michigan. From beer dinners to simple meet and greets, Deschutes fans can pick and choose what events they’d like to attend in Grand Rapids, Kalamazoo and Lansing. The beers showcased at the events include Mirror Pond Pale Ale, Black Butte Porter, Inversion IPA and Jubelale
Deschutes is hosting a series of “Meet & Greet” events in the area as part of its launch festivities. It’s the perfect opportunity to try some combination of the beers above while making small talk with personalities from Deschutes Brewery. The brewery has additional events lined up, too. Check out what they have in store for your own event inspiration:
Pub Crawl! With Deschutes Brewery
Traveling from pub to pub to meet new friends and try new beers is always a good time. Deschutes Brewery is in town to celebrate its launch in Michigan and invites locals and visitors to join in the pub crawl fun. The crawl will start out the evening at Centre Street Tap House and make its way through the area to end up at Shakespeare’s Pub. Each stop has special Deschutes Brewery beers and giveaways.
“Stand By Me” Beer Dinner
Dinner and a movie? Always a good bet. The brewery will host a five-course, beer-themed dinner around the movie Stand by Me, which was filmed in the brewery’s home state of Oregon. To celebrate this modern classic, the brewery will pair delicious gourmet food from Alamo Drafthouse with Deschutes craft brewed ales.
Deschutes Brewery Ice Cream Social
Decadent delights are in store! It’s an ice cream flight night – ice cream and beer flights, that is! Four of Deschutes Brewery’s beers have been paired with specialty ice cream flavors from Michigan State University Dairy Store.
Deschutes Brewery Tap Takeover
Deschutes Brewery is taking over some of the taps at The Score. Five beers from the brewery, including its famous Black Butte Porter, Mirror Pond Pale Ale, Inversion IPA, Chainbreaker White IPA and its winter seasonal, Jubelale, will be available.
Homecoming with Deschutes Brewery and Perrin Brewing Co.
Whether you look back fondly on your homecoming or want a do-over, now’s your chance to relive the fun. Deschutes Brewery is partnering with Perrin Brewing Co. for a special evening. Three beers from each brewery will be on tap. Creating a homecoming court, crowning a king and queen, playing “spin the bottle” for prizes, photos and much more are all part of the festivities. Then dance the night away on the best dance floor in Grand Rapids. Just like homecoming, only much, much better – because everyone will be drinking great craft beer.
Work Party with Deschutes Brewery
Always big supporters of river health both in its Oregon headquarters and beyond, the brewery has teamed up with Western Michigan Environmental Action Center to sponsor a “waterway work party.” Get ready to get down and dirty repairing rain barrels, rain garden planting, letter writing and more to benefit the waterways in the region. All this hard work will be rewarded with an after party celebration on the spot, with beers and lunch courtesy of Deschutes Brewery.
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