The NBA is set to resume on July 30. Well, only 22 teams for eight games before the playoffs, all hosted at the ESPN Wide World of Sports Complex in the Walt Disney World Resort near Orlando, but hey, I’ll take it. I’ll also take one of these awesomely-designed Rip City Lagers, a specialty release with Deschutes Brewery and the Portland Trail Blazers. Deschutes has been the presenting sponsor of the Portland Trail Blazers Radio Network since 2019. From the press release:
“We’re ecstatic that the Blazers get to restart the 2019-20 season,” said Neal Stewart, VP of sales and marketing for Deschutes. “As lifelong Blazers fans, all of us at Deschutes are so proud of this partnership and the opportunity to share the official Rip City Lager with fellow fans to celebrate our beloved Pacific Northwest team.”
Rip City Lager features Lemondrop, Crystal and Hallertau Mittlefruh hops and is 4.8 percent ABV with 20 IBUs. It will be available on draft at Deschutes Pubs and Bend Tasting Room in August and will then release in six-packs, 12-packs, 24-packs and 19.2-oz tallboys at select accounts in Oregon and Washington in September.
The packaging is especially cool, featuring plaid cans in salute to Dr. Jack Ramsay, the Blazers’ longtime coach who led the team to the NBA title in 1977. Two designs, “home” and “away” jersey cans, will be available.
Coined during the Trail Blazers very first season, “Rip City” has become synonymous with Portland’s home team. Rip City Lager, an ode to this Portland heritage, is a bright, citrusy lager that’s crisp and clean for ultimate drinkability. “Sports fans have a more sophisticated beer culture these days,” Stewart continues. “Fans want a great tasting, high quality craft beer that they can enjoy throughout the game.”