Never take for granted that your tasting room is the epicenter of your brand. Whether your staff is serving a first-time … Read More
Casual or formal? Let’s talk about your brewery staff’s attire
When Sam Holloway at Crafting A Strategy first posed the question about the role taproom staff clothing plays in a … Read More
Do physical menus influence customer spending at your craft brewery?
Studying data from craft breweries is fascinating. Some statistics merely validate assumptions, whereas others often … Read More
It’s the little things: Here’s 10 things customers will notice about your craft brewery, customer service
Over the past year and a half, I have been lucky enough to vicariously get to experience breweries coast to coast. … Read More
Brewery customer service: How customer engagement adds up and some tips to improve yours
Building loyalty among customers is a goal of any growing business. At the end of the day, your brewery doesn’t want to … Read More
Is your tap room point of sale system up to date? Here’s what to look for
The importance of your point of sale system is apparent in the name. It's both a customer service touch point (right … Read More
The secret to selling more to-go beer from your tap room (hint: ask!)
After I’ve had a couple beers and I’m ready to close my tab, I’m pretty easily convinced to take a bottle, can, crowler … Read More
Brewery first impression lesson: The importance of a sincere greeting and thank you
Before your guests even a take a sip of beer, their brewery experience has already begun. Your guests’ first impressions … Read More
Four customer service tips to increase spend in your tasting room
Created in May 2017, Secret Hopper is a mystery shopping company for craft beer businesses. We wrote about them … Read More