In this Craft Beer, Rebranded video, we’ll be discussing how (and why) to define your brewery’s audience during your … Read More
How to frame your brewery’s brand essence: Craft Beer, Rebranded, episode 7
In today’s Craft Beer, Rebranded video, we’ll be discussing how to frame your brewery’s brand essence and voice. Learn … Read More
Using brand architecture to grow your brewery’s brand: Craft Beer, Rebranded, episode 6
In today’s Craft Beer, Rebranded video, we’ll be discussing different approaches for brand architecture, including a … Read More
How to frame your core values: Craft Beer, Rebranded, episode 4
For the fourth video in our Craft Beer, Rebranded series, we’ll be discussing how (and why) your brewery needs to frame … Read More
Craft Beer, Rebranded, Episode 1: What are the differences between a brand refresh and a full rebrand?
For the first video in our Craft Beer, Rebranded series, we’re discussing the differences between a brand refresh and a … Read More
Wasatch Brewery does complete 180 on brand refresh, goes super simple, promotes new alcohol regs
Why rebrand? For Atlanta Brewing Co. it was about a resurgence in hyper-local pride and the opportunity to tell the … Read More
Clarity and consistency: Check out Dogfish Head’s new packaging designs
In the video above, Dogfish Head Founder and President Sam Calagione gives us a speedy 40-second overview of the 21-year … Read More
Hawaii’s Maui Brewing reveals brand transformation (looks suitably tropical)
There is nothing permanent in this world except for change. Life, love, landscapes and all of our lofty goals are … Read More
Fort Collins Brewery works with local artists on extensive rebrand
Fort Collins Brewery (FCB) has sent word that it will be undergoing an extensive rebrand that will include changes to … Read More
Common craft beer branding mistakes
Most of our branding work has been with startup craft breweries, but increasingly, we’re working with established … Read More