We mentioned Darren Booth was helping Great Lakes Brewing Co. (GLBC) launch its beer rebrand. Booth's style is classic … Read More
Rebranding effort: Elevator Brewing attempts to beef up profile in competitive industry
Great branding is essential if a brewery is going to prosper. This might be somewhat depressing: Consider that … Read More
Great Lakes Brewing refreshes packaging, logo and seasonals
Local Cleveland icon Great Lakes Brewing Co. (GLBC) is entering a year of rediscovery in 2015. Next year, the northeast … Read More
When and how to rebrand your brewery
This piece is aimed at established breweries. Whether you've been brewing for five years, or for 25, rebranding can be … Read More
BSG President Ian Ward talks rebranding, supplying the craft beer industry
Last month, Brewers Supply Group announced an aggressive rebranding campaign to reflect its diverse service to craft … Read More