Boulevard Beer pops into the West Coast with pop-up bar

To celebrate the west coast launch of Boulevard Beer and the last stop on Boulevard’s VW bus road trip, a pop-up bar — BLVD on the Pier — will open on the iconic Santa Monica Pier for the summer and offer an array of Boulevard craft beer and delicious eats from Venice’s new hot spot restaurant Clutch. Each week, Boulevard will partner with local artists and champions of the community including local clothing brands, record labels, record stores and vintage shops. Each Sunday will feature a different live performance, hand-picked trunk shows and backyard games including ping pong from Beard Pong, Bimini Ring Toss, cornhole and over-sized Labyrinth, Connect Four and Jenga.

Here at Craft Brewing Business, we’ve touted the importance of events to build your beer brand, but this is one of the coolest ideas that’s come across our virtual desktops. Boulevard will offer an impressive lineup of beers available at BLVD on the Pier:

• Tank 7 Farmhouse Ale
• The Calling IPA
• Ginger Lemon Radler
• Pop Up Session IPA
• Heavy Lifting IPA
• 80-Acre Hoppy Wheat Beer

The kick-off on July 12th will be presented by indie record label Hit City U.S.A. with a performance by LA rock band Only You and trunk show from Abbot Kinney’s vintage shop Pistol Club. You can RSVP for your beers at www.bagavagabonds.com/boulevard.