There are more than 9,000 small and independent craft beer breweries in the country, and less than 1% are Black owned. In support of small businesses and the black community, mobile app Crackem has officially partnered with America’s first Black arts and craft brew festival to celebrate and give exposure to Black owned breweries and industry influencers during the upcoming Barrel and Flow Fest.
Crackem serves as a sponsor of this year’s Barrel and Flow Fest, being held August 12-14, along Pittsburgh’s historic Strip District.
“At Crackem, we think it is important to be able to provide an extra level of support for the beer industry,” says Crackem CEO Aubrey Perry. “Through our outreach, we are devoted to supporting beer drinkers and helping to ensure that they know about breweries that are owned and operated by people of color.”
Crackem’s app and marketing consultancy services are designed to add value by empowering brewing business owners and the Black community. A subscription to the app provides multiple money-saving incentives and rewards for brewery customers. The app also displays breweries closest to the user’s location, with driving navigation, takeout options, online ordering sites, and links to view beer menus.
Barrel and Flow is America’s first Black arts and crafts brew fest. Voted by USA TODAY as one of America’s favorite festivals and second-best brew fest, Barrel and Flow features a celebration of music, food, culture, and brews, in the heart of Pittsburg. Founded by comedian, entrepreneur and award-winning podcaster, Day Bracey, this year’s lineup includes a welcoming festival environment that showcases Black breweries, artists, small businesses, and industry influencers.
Back for its fifth year, the 2022 Barrel and Flow Fest lineup includes a roster of more than 30 Black owned breweries from across the country, 150 vendors, 55 collaborative brews, and 7 bands, performing on two live visual artist stages.