CODO Design, a leading craft beer and beverage alcohol branding firm which has provided a lot of great insights on this website, has released its eighth annual Beer Branding Trends review. CODO’s 2023 Beer Branding Trends review explores five main topics:
- Beer branding and portfolio strategy
- Brand Architecture
- Beyond Beer
- Recession & Inflation
- Visual Trends
Key industry trends covered include the prevalence of Sub Brands within a brewery’s broader portfolio, reasons why breweries are rebranding in 2023, changing legal drinking age demographics (particularly amongst Gen Z), non alcoholic products (including Hop Water), shifts in the hard seltzer category and the perils of offering budget options in the face of inflation. Package design trends identified include “Mascots,” “Delightful Blobs,” “Deconstructed Medleys,” “Millennial Nostalgia” and “Gender Neutral Design.”
Additionally, CODO is delivering four exclusive insights from this report to its Beer Branding Trends newsletter subscribers. These exclusive topics include:
- Paths to Market for Startup Breweries
- Monolithic Portfolio vs. Fanciful Naming Strategies
- Alcohol & Minors: What Is Our Responsibility?
- Seltzer vs. RTD Visual Canon
Read the entire report at: https://cododesign.com/2023-beer-branding-trends/
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