• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers

CODO Design’s 2023 Beer Branding Trends review is out now

April 17, 2023Pretty Much a Press Release

CODO Design, a leading craft beer and beverage alcohol branding firm which has provided a lot of great insights on this website, has released its eighth annual Beer Branding Trends review. CODO’s 2023 Beer Branding Trends review explores five main topics:

  1. Beer branding and portfolio strategy 
  2. Brand Architecture 
  3. Beyond Beer
  4. Recession & Inflation 
  5. Visual Trends

Key industry trends covered include the prevalence of Sub Brands within a brewery’s broader portfolio, reasons why breweries are rebranding in 2023, changing legal drinking age demographics (particularly amongst Gen Z), non alcoholic products (including Hop Water), shifts in the hard seltzer category and the perils of offering budget options in the face of inflation. Package design trends identified include “Mascots,” “Delightful Blobs,” “Deconstructed Medleys,” “Millennial Nostalgia” and “Gender Neutral Design.” 

Additionally, CODO is delivering four exclusive insights from this report to its Beer Branding Trends newsletter subscribers. These exclusive topics include: 

  1. Paths to Market for Startup Breweries 
  2. Monolithic Portfolio vs. Fanciful Naming Strategies 
  3. Alcohol & Minors: What Is Our Responsibility? 
  4. Seltzer vs. RTD Visual Canon

Read the entire report at: https://cododesign.com/2023-beer-branding-trends/

New podcast: Answering your 2022 beer branding trends questions
Listen to CODO Design’s 2022 Beer Branding Trends Overview podcast
Join the Beer Branding Trends newsletter to start your year in the know
Using brand architecture to grow your brewery’s brand: Craft Beer, Rebranded, episode 6

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • IBDEAU opens new Detroit facility to train the next generation of draft beverage technicians
  • North Coast Brewing cans Red Seal Ale and PranQster for the first time
  • Garage Beer’s newest stunt: Win a BeerBed with a built-in kegerator
  • Beers to Know This Week: A pilsner revival, hop-soaked seltzer, and Dragon’s Milk IPA

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • IBDEAU Grand Opening at Leonard Bugajewski Learning CenterIBDEAU opens new Detroit facility to train the next generation of draft beverage technicians
    July 7, 2025
  • Garage Beer beer bedGarage Beer’s newest stunt: Win a BeerBed with a built-in kegerator
    July 7, 2025
  • H2Plus moduleHow H2Plus helps craft brewers eliminate PFAS from their beer
    June 25, 2025
  • Barrel One Collective Greater GoodBarrel One Collective acquires imperial beer specialist Greater Good
    June 25, 2025
  • TTB COLA label warningWARNING: Avoid these common beer labeling format errors
    June 24, 2025
  • Finney Hospitality Group has named Christian “Chris” Paumi as head brewer for The Tap, the company’s in-house brewery and craft beer bar turned full-service restaurant concept.People news: The Tap Brewery names Christian Paumi as head brewer + moves from Pilot Project, City Built and Karl Strauss
    June 23, 2025

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2025 · CBB Media LLC

Continue ...

sponsored by