Beer is a big business. In fact, more than $20 billion is sold in draft beer each year. That number could be higher, according to SteadyServ, a beer technology company, but kegs run out so often that patrons are often left to choose another option. When this occurs, they’ll drink 1/3 less, and that means significant lost sales and revenue for retail establishments.
Behold SteadyServ’s case within this handy infographic.