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Infographic: How much revenue is lost due to freshness, inventory issues?

December 6, 2013Chris Crowell

Beer is a big business. In fact, more than $20 billion is sold in draft beer each year. That number could be higher, according to SteadyServ, a beer technology company, but kegs run out so often that patrons are often left to choose another option. When this occurs, they’ll drink 1/3 less, and that means significant lost sales and revenue for retail establishments.

Behold SteadyServ’s case within this handy infographic.

SteadyServ - Infographic-001

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Reader Interactions

Comments

  1. MyBeerGuy says

    December 10, 2013 at 9:10 am

    Infographic: How much revenue is lost due to freshness, inventory issues? – Craft Brewing Business http://t.co/5ryCLkGXtB

    Log in to Reply
  2. rustysredrye23 says

    December 8, 2013 at 10:44 am

    Infographic: How much revenue is lost due to freshness, inventory issues? http://t.co/9Msn4GTpAB

    Log in to Reply
  3. firebelly says

    December 6, 2013 at 5:04 pm

    RT @Beer4thepeople: RT @CraftBrewingBiz: How much $ is lost due to freshness/inventory issues? #inforgraphic #beer http://t.co/rTNoLoMgwi h…

    Log in to Reply
  4. SteadyServ says

    December 6, 2013 at 5:02 pm

    @CraftBrewingBiz Thanks for sharing! What a great post!

    Log in to Reply
  5. Beer4thepeople says

    December 6, 2013 at 5:01 pm

    RT @CraftBrewingBiz: How much $ is lost due to freshness/inventory issues? #inforgraphic #beer http://t.co/rTNoLoMgwi http://t.co/nrcbUwMAju

    Log in to Reply
  6. skremer says

    December 6, 2013 at 5:01 pm

    Infographic: How much revenue is lost due to freshness, inventory issues? – Craft Brewing Business http://t.co/PR8nmC5hlV

    Log in to Reply
  7. SteadyServ says

    December 6, 2013 at 4:57 pm

    RT @CraftBrewingBiz: How much $ is lost due to freshness/inventory issues? Peep this infographic from @SteadyServ http://t.co/6OyL2UCZaG

    Log in to Reply

Trackbacks

  1. 4 Wins of Well-Measured Keg Inventory says:
    April 11, 2019 at 1:31 pm

    […] just ensured the per-patron purchase is maximized. When a patron is told “Sorry, we’re out,” they will drink 1/3 less. That’s one costly “I’m sorry.” What matters to the customer is what should matter to […]

    Log in to Reply
  2. Why Hasn’t The Beer Industry Evolved? says:
    April 11, 2019 at 1:30 pm

    […] taken in our iKeg™ solution. Beverage industry-focused publications and sites like Craft Brewing Business and Food & Beverage Magazine make sense to us—it’s logical to cover a technology solution […]

    Log in to Reply
  3. Real-Time Beer Keg Measurement says:
    March 9, 2017 at 11:42 am

    […] as to how much sellable beer is really in the keg. SteadyServ Technologies recognized that the $1 million lost each year in beer inventory due to keg freshness issues could be curbed with better measurements and inventory […]

    Log in to Reply

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