The Brewers Association (BA) has been producing some impressive video work of late. In the last six months, the trade association that represents indie-minded brewers, has released videos on everything from beer lab education (recommended beer degassing methods to digital density meter usage) to edgy social media marketing (CHOICE and INDEPENDENCE) to some really great tributes on Charlie Papazian (these two). Earlier this week, the BA released another clever entry — Brewery Safety Matters — and it has an adorable and subtle Valentine’s theme.
BA Safety Ambassador Matt Stinchfield explains in the video above:
“Safety is freedom from harm. To create safety in a workplace is a gesture of humanity for yourself and your coworkers. What if safety were something real like the foundation upon which successful business are built. Safety is love. It’s love for yourself and love for your brewery family.”
Stinchfield discusses hazards such as confined spaces, lock out/tagout of energized systems and mechanical devices, folk lifts, chemical safety, wet surfaces and general good housekeeping. He also goes over the four steps to hazard assessment. It helps that Stinchfield has the charisma to make safety fun. “The Brewers Association really gives a shit about your safety,” he surmises in the video above.
In a sad sidebar, that may very well be the most romantic part of my day.