• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Bud Light, Coors Light only account for 1.8 percent of self-pour beer sales, more iPourIt data

October 16, 2019Chris Crowell

ipourit

iPourIt technology allows patrons to pour as little or as much as they want, giving them the ability to try a wide selection of beers at an affordable price. Whatever your thoughts are on this technology or business model (more on that here), the self-pour beverage dispense technology company is able to gather some interesting data.

iPourIt released its Annual Top Beers and Wines report for 2019, drawing from over 57.7 million ounces of product poured at 180 iPourIt operator locations. Since 2012, iPourIt has poured over 155 million ounces, that of which consists of 94 percent beer.

iPourIt actually captures key data at every moment of customer interaction, including products poured, ounces poured, and patron demographics. So, iPourIt’s report of the top beers and wines poured through its self-serve beverage dispense between September 2018 and August 2019 is some interesting insight, if nothing else, into the average patron of these establishments.

Macro lagers top the list, but are an overall low percentage

Over the twelve-month period, iPourIt’s self-serve draft system poured over 57.7 million ounces of beer or 27,700 barrels. Looking at wine, iPourIt’s system poured over 96,300 bottles.

Repeating the trend from the previous year, the two beers that top the list are Anheuser-Busch InBev’s Bud Light and MillerCoors’ Coors Light. However, these two only account for 1.8% of products poured through the self-serve system.

On the other hand, note that several A-B and MillerCoors brands, like Blue Moon and Elysian, are categorized as craft. That not withstanding, the top craft beer in the list is a Firestone Walker brand. IPA is by far the most popular beer style.

Could a self-serve tap system save your brewery cash, labor costs and waste?

Male and female differences

iPourIt self dispense
Thanks to iPourIt for sharing.

The average female patron pours 18.84 ounces per visit, spending an average of $10.92, with the top three products being Bud Light, Coors Light, and Ace Pineapple Cider. Male patrons poured an average of 25.27 ounces per visit, spending an average of $12.83 with the top three products being Coors Light, Bud Light, and Modelo Especial.

Extra benefits for craft sales?

Craft beers are known for being tasted with more selection, and the iPourIt self-serve technology caters to the average patron’s behavior. This technology gives people who might not normally drink craft beer the opportunity to try different beers from different breweries (and maybe avoid that fear of the unknown or feeling knowledgeable in a normal ordering situation).

There is more. You can check out the rest of it for yourself here.

brewlogix
Draft data: BrewLogix launches Performance Platform to smarten your taps and taproom
BarTrack-Board-04_22
BarTrack raises $10.5M to improve real-time draft system monitoring
stein-holding
Marketing idea of the week: Four Peaks teams with U.S. Steinholding Association for official state-wide contest
beer-wine-toast-COVID19
SpotOn adds COVID vaccination check to restaurant reservation system

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Cadaverine: When your beer smells like dead human
  • Unfiltered: There are weevils in my grain – what do I do?
  • Festo takes new approach with VZXA angle seat valves
  • People news: Industry icon John Mallett steps down from Bell’s + moves from Craft ‘Ohana, BrewDog USA and more

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Cadaverine: When your beer smells like dead human
    January 26, 2023
  • beer taps brain distribution cbb cropUnfiltered: There are weevils in my grain – what do I do?
    January 26, 2023
  • People news: Industry icon John Mallett steps down from Bell’s + moves from Craft ‘Ohana, BrewDog USA and more
    January 25, 2023
  • Premium beer products were one of the top growth markets of 2022, says IWSR 
    January 23, 2023
  • Fair State Brewing Cooperative launches Minnesota’s first cannabis beverage fulfillment, copacking and distribution center
    January 23, 2023
  • Fat-Tire-cansFat Tire and other craft beer legacy brand updates to know in 2023
    January 17, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC