iPourIt technology allows patrons to pour as little or as much as they want, giving them the ability to try a wide selection of beers at an affordable price. Whatever your thoughts are on this technology or business model (more on that here), the self-pour beverage dispense technology company is able to gather some interesting data.
iPourIt released its Annual Top Beers and Wines report for 2019, drawing from over 57.7 million ounces of product poured at 180 iPourIt operator locations. Since 2012, iPourIt has poured over 155 million ounces, that of which consists of 94 percent beer.
iPourIt actually captures key data at every moment of customer interaction, including products poured, ounces poured, and patron demographics. So, iPourIt’s report of the top beers and wines poured through its self-serve beverage dispense between September 2018 and August 2019 is some interesting insight, if nothing else, into the average patron of these establishments.
Macro lagers top the list, but are an overall low percentage
Over the twelve-month period, iPourIt’s self-serve draft system poured over 57.7 million ounces of beer or 27,700 barrels. Looking at wine, iPourIt’s system poured over 96,300 bottles.
Repeating the trend from the previous year, the two beers that top the list are Anheuser-Busch InBev’s Bud Light and MillerCoors’ Coors Light. However, these two only account for 1.8% of products poured through the self-serve system.
On the other hand, note that several A-B and MillerCoors brands, like Blue Moon and Elysian, are categorized as craft. That not withstanding, the top craft beer in the list is a Firestone Walker brand. IPA is by far the most popular beer style.
Male and female differences
The average female patron pours 18.84 ounces per visit, spending an average of $10.92, with the top three products being Bud Light, Coors Light, and Ace Pineapple Cider. Male patrons poured an average of 25.27 ounces per visit, spending an average of $12.83 with the top three products being Coors Light, Bud Light, and Modelo Especial.
Extra benefits for craft sales?
Craft beers are known for being tasted with more selection, and the iPourIt self-serve technology caters to the average patron’s behavior. This technology gives people who might not normally drink craft beer the opportunity to try different beers from different breweries (and maybe avoid that fear of the unknown or feeling knowledgeable in a normal ordering situation).
There is more. You can check out the rest of it for yourself here.