It begins.
To put it in the parlance of our times, vacuum insulated beer cups are the duck’s nuts. In fact, most things coming out of Bend, Ore., these days are the chicken’s pickings (think Deschutes Brewery, Lone Pine Coffee, Ocean Rolls). Thusly, I conclude that DrinkTanks is totally the bee’s knees — it being a vacuum insulated vessel and accessory company located in Bend.
I bring this up because DrinkTanks just released a new line of insulated cups and lids. The new line of cups offers beverage lovers the ultimate refreshment experience, offered in 10-, 16- and 20-ounce options with 16 colors to choose from. The family of insulated cups are built with the same quality features and materials used in DrinkTanks’ current 64- and 128-ounce growlers, including:
- 18/8 Stainless Steel
- Double-Wall Vacuum Insulated
- BPA Free
- Dishwasher Safe
- Customizable
- Lifetime Warranty
From the press release (hey, it’s Friday, and I’m lazy):
The sleek cups have been ergonomically designed and feature sensuous curves, leaving the user feeling at ease while comfortably enjoying their favorite beverage of choice. Each cup includes a universal drinking lid intended for hot or cold drinks. As an added bonus, for those wanting to measure out ingredients for cocktails or mocktails, a set of measurement guidelines are embossed into the inner lining of each vessel.
“We got to thinking, ‘So, if people are using a DrinkTanks growler, and enjoying their beverages fresh and carbonated as they should right out of our tap, what are they actually using to drink what’s stored in their growler?’ And then it clicked,” said Nicholas Hill, founder and CEO of DrinkTanks. “We have put a lot of market research and rigorous testing into these cups and lids, and we are truly proud to add them to our current product lineup.”
Also, time for a new camera and car.
The new insulated vessels represent the latest progressive move for the up-and-coming growler company. In 2015, DrinkTanks crushed their Kickstarter goal by 400 percent, bringing the world’s largest growler to market, The Juggernaut. In 2016, the company moved operations out of its original warehouse into a new 20,000-square-foot space to accommodate its increase in production capabilities due to popular demand.
In addition to the new cups, DrinkTanks has worked closely with a color analyst to provide cutting edge color options for all of their products — from earth tone colors to trendy emerging colors. The cups range from $22.50 to $27.50, and are available wherever DrinkTanks products are sold.
