In late 2017, Sly Fox Brewing Co. evaluated its 20-plus year old offering and instituted some seriously creative innovations, including a revised portfolio of beers featuring all new packaging and an updated brand with an exciting new logo. Only one brewpub in Phoenixville, Pa., was first. This original Sly Fox Brewhouse & Eatery was updated, overhauling the inside with a fresh new look that underscores what Beer Advocate called, “America’s third best brewpub.” Beyond a new coat of paint, the Phoenixville restaurant modified the bar and dining room layouts and opted to use brewery event and product promotion in the interior decoration plan. All new carpeting and a decluttering of the pub has created a new, inviting space.
Sly Fox Brewhouse & Eatery, the only Sly Fox outpost that offers full table service, also upgraded their exterior facade — incorporating an aesthetic that complemented the brewery rebrand. Outside, cedar fencing now encloses an outdoor patio and tasteful signage summons passersby to acres of free parking, while a long list of award-winning fresh beer and an original pub menu with rotating specials await inside. The East Pikeland Township pub also offers Penn’s Woods select and premier red and white wines.
“The Eatery is unique even within our own company,” says Pete Giannopoulos, brewery founder and manager of the first pub — one of the longest-lasting brewpubs anywhere. “With the rebranding of the brewery and excitement generated by the new beers added, it was a logical time to examine what we were doing on the restaurant side.”
Sly Fox recently announced a new pub coming online in Wyomissing, Pa., as well as plans for several other locations, and it’s expected that Trainer will consult on those menus while maintaining the creative new style of the Phoenixville food offering.