MicroStar Logistics announced multi-year extensions with Oskar Blues and Avery Brewing and will continue to grow its partnerships with both big-time Colorado breweries. MicroStar’s keg management program delivers the efficiency and flexibility breweries like Oskar Blues and Avery need in today’s dynamic marketplace.
“We first signed on with MicroStar over a decade ago and they’ve always delivered the kegs we need, when we need them,” says Oskar Blues Owner/Founder, Dale Katechis. “We’re now a much bigger brewer and our needs have changed. We elected to extend our strategic relationship because it’s clear MicroStar is investing in the areas that are most important to our future growth: customer service, quality and technology.”
“We see the MicroStar team as an extension of our brewery,” says Avery’s Founder and CEO Adam Avery. “Their pooled-keg model, national scale and commitment to customer service are the perfect fit for Avery Brewing and we’re excited to continue our long-standing partnership well into the future.”
Both Oskar Blues and Avery originally joined the MicroStar program in 2003, both growing leaps and bounds since then. Oskar Blues has expand capacity in both its Brevard, N.C., and Longmont, Colo., facilities. MicroStar’s ability to deliver the kegs needed without the worries that come with keg ownership will be a valuable asset as Oskar Blues manages its growth in the coming years. By choosing MicroStar instead of owning their own kegs, Oskar Blues also has reduced its carbon footprint by approximately 45,000 kg of CO2e in the past 12 months alone, based on an analysis by Dr. John Heckman of PE International. That is equivalent to saving the amount of CO2e emitted by burning over 50,000 pounds of coal.
As for Avery, the brewery is preparing to move into its $27 million, 96,000 square foot brewery in Boulder. In addition to handling the supply-chain complexity associated with keg logistics, MicroStar also takes responsibility for repair and maintenance of its young, high-quality fleet of kegs. By choosing MicroStar instead of owning their own kegs, Avery Brewing also has reduced its carbon footprint by over 65,000 kg of CO2e over the past 12 months alone, which is equivalent to saving the amount of CO2e emitted by burning 70,000 pounds of coal.
For more information on MicroStar for your own brewery’s needs, be sure to check out our feature on the pooled asset keg model.