• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Victory Brewing Co. expands distribution to Alabama

July 18, 2013Laura Morgan

 

Victory Logo Long
V is for Victory Brewing Co., conquering the great State of Alabama with its delicious craft beer.

Victory Brewing Co. will expand its national distribution footprint to include Alabama, beginning at the end of July. Taking the brand statewide by the end of August are distributors: Allstate Beverage Co. of Montgomery, Ala.; Gulf Distributing Co. of Mobile, Ala.; and International Wines & Craft Beer of Birmingham, Ala.

“We’re excited to finally sell in Alabama,” said Steve German, vice president of sales and distribution. “The craft beer fans there were passionate enough to fight and change certain laws in order to have the right to enjoy full-flavored, delicious beer in their home state. And what better way to celebrate a win, than with a Victory.”

Marking the 30th state, in addition to the District of Columbia, within Victory’s national distribution footprint, the brewery will launch in the Alabama market first with core brands — HopDevil IPA, Headwaters Pale Ale, Prima Pils and Golden Monkey — and look to add their strong seasonal lineup over time.

“Our thirsty fans have been asking us for more,” said Bill Covaleski, Victory’s president and co-founder. “And that is exactly what we’ll be able to deliver with the completed construction of our new, state-of-the-art brewery in Parkesburg. As we grow into that facility, there will be plenty of headspace to continue the delicious experiments and seasonal offerings that our longtime fans have enthusiastically supported.”

The new brewery, located just 17 miles away from the Downingtown brewery and headquarters, will double Victory’s current production capacity, once fully operational later this fall.

Covaleski continued, “This is just the first of a few exciting announcements fans in states where Victory beer is not currently available can expect from us, and we couldn’t be more excited.”

Victory Brewing launches light-hearted ‘Let the Monkeys Out’ campaign with comedy tour, because you never smile anymore
Victory Summer Love Can Pack
Victory Brewing brings its first can to market
Victory Logo Long
Victory Brewing will flow mightily into Arkansas in May
Victory Logo Long
Victory Brewing to add canning line

Reader Interactions

Comments

  1. beersince1933 says

    July 19, 2013 at 4:50 pm

    RT @MrBeerGuy: Pennsylvania brewer @VictoryBeer expands distribution to Alabama http://t.co/5xp9DgYyjq #AL #beer via @CraftBrewingBiz

    Log in to Reply
  2. MrBeerGuy says

    July 19, 2013 at 2:19 pm

    Pennsylvania brewer @VictoryBeer expands distribution to Alabama http://t.co/5xp9DgYyjq #AL #beer via @CraftBrewingBiz

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Cadaverine: When your beer smells like dead human
  • Unfiltered: There are weevils in my grain – what do I do?
  • Festo takes new approach with VZXA angle seat valves
  • People news: Industry icon John Mallett steps down from Bell’s + moves from Craft ‘Ohana, BrewDog USA and more

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Cadaverine: When your beer smells like dead human
    January 26, 2023
  • beer taps brain distribution cbb cropUnfiltered: There are weevils in my grain – what do I do?
    January 26, 2023
  • People news: Industry icon John Mallett steps down from Bell’s + moves from Craft ‘Ohana, BrewDog USA and more
    January 25, 2023
  • Premium beer products were one of the top growth markets of 2022, says IWSR 
    January 23, 2023
  • Fair State Brewing Cooperative launches Minnesota’s first cannabis beverage fulfillment, copacking and distribution center
    January 23, 2023
  • Fat-Tire-cansFat Tire and other craft beer legacy brand updates to know in 2023
    January 17, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC